Listrak and Persado Announce Strategic Integration to Empower Marketers Through Optimized Communication and Analytics

NEW YORK and LITITZ, Pa., April 24, 2018 -- Listrak, a customer analytics CRM and cross-channel marketing automation platform, today announced a strategic partnership with Persado, a leading provider of AI-generated marketing language, to help brands generate the exact language that will resonate most with their audience and drive business results. 

The collaboration will integrate Persado’s Pro Email AI-content generation platform with Listrak’s CRM digital marketing automation platform, enabling Listrak clients to generate subject line content best predicted to boost performance, and then review and deploy those subject lines directly within Listrak with only a few clicks.

“All subject lines are not created equal,” said Ross Kramer, CEO, Listrak. “Listrak and Persado share the philosophy that personalizing the customer experience is key. Combining Persado’s AI-powered technology to generate specific words and emotions that resonate with any given audience with Listrak’s leading marketing automation platform will allow marketers to connect their customers with the products they love, using the language that is most relevant to them. The result is increased engagement and increased ROI.”

Persado CEO Alex Vratskides added: “We’re excited to partner with Listrak to get our integrated solution into the hands of more marketers. Using Persado’s AI-powered marketing language cloud within Listrak’s automation and analytics platform, marketers will have a unique and powerful solution to reach customers like never before, and ultimately give them the disruptive edge necessary to be successful.”  

“As a dedicated Listrak customer we were thrilled to see a native integration with Persado, which has provided a 25% lift in open rates and a 102% lift in click through rates for our e-mail program,” says Benjamin Lowrey of Event Decor Direct. “Using Persado has taken the guesswork out of creating effective subject lines and elevated our messaging and engagement!”

The integration of Persado Pro within Listrak is completed and available to clients now. For more information about Listrak, please visit listrak.com. For more information about Persado or to schedule a demo, please visit persado.com.

About Persado
Persado is the Marketing Language Cloud; AI generated language that resonates the most with any audience, segment or individual. Imagine having a data scientist and a copywriter for each person in your audience; you get language that performs and analytics that explain why, resulting in more business and unique and powerful insights. Having the world’s largest marketing language database, with over a million words and phrases tagged and scored for consumer marketing, Persado’s Marketing Language Cloud enables brands to increase acquisition and retention while building long term consumer relationships. Persado is AI software that takes the guesswork out of generating email subject lines.

About Listrak
Listrak helps marketers unlock the power of their customer data to create personalized, 1:1 interactions that drive incremental revenue, engagement, lifetime value and growth. Fueled by artificial intelligence, actual human intelligence, machine learning and predictive analytics, the Listrak platform boasts a comprehensive set of marketing automation and CRM solutions that unify, interpret and personalize data to engage customer across channels and devices. Listrak has nearly two decades of digital marketing experience, serves more than 1,000 clients, and works with leading brands. For more information, visit http://www.listrak.com.

MEDIA CONTACTS
Shane M. Swisher for Listrak
Senior Director of Corporate Communications
[email protected]
717-625-6970

LaunchSquad for Persado
[email protected]
212-564-3665