Live Streaming and Entertainment Community Embrace New .LIVE Domain Extension for a More Memorable URL to Drive Engagement

KIRKLAND, Wash., Jan. 27, 2016 -- With live streaming playing a major role in digital and social marketing in the coming months and years, Rightside (Nasdaq:NAME) today announced that its recently released .LIVE domain name has quickly catapulted into sixth place among Rightside domains sold and fifth in terms of revenue from premium sales. Launched just three months ago, Periscopers like Ryan Bell, brands like Twitch, and bloggers and vloggers alike, are embracing the new .LIVE domain to capture the hearts, minds, and attention spans of fans with a short website address that is easy to remember.

“We made the switch to www.summit.live during the Periscope Community Summit in January because we believe it can make us bigger and tell our story in fewer letters,” said event founder, Ryan Bell. “The new .LIVE domain offers an untapped online landscape for new media and there is so much available. I immediately saw .LIVE as the new property for the Periscope movement. I feel like we’re hitting the Oregon Trail and we’re excited as hell.”

.LIVE is a natural match for live streaming video app Periscope, recognized by Apple as the 2015 App of the Year, with brands like Adidas, Doritos and most recently GoPro utilizing the platform to interact with audiences in real-time. Other industries have also embraced the immediacy and power of .LIVE, including action and entertainment sports company NitroCircus, which was among the earlier .LIVE adopters when it started using www.nitrocircus.live for the company’s tour page.

Other exciting use cases include:

• www.NTS.live: NTS Radio, an online radio station and media platform based in London
• www.davos.live: Live cam from Davos Klosters, one of the most renowned holiday destinations
• www.lisa.live: LA-based singer and global traveller promoting her brand with a redirect to her Periscope page
• www.cameleon.live: Free live streaming software

Putting .Live to Use for Live Streams

On January 28th, 2016 at 11:00am PST, .LIVE adopters Ryan Bell, Mitch Jackson, and Brian Fanzo will Blab their experience in transitioning to .LIVE and ideas for how others can embrace the .LIVE extension to rapidly grow their business.  The session will be moderated by Rightside business development manager Marc Gawith.

“I believe live streaming platforms like Periscope, Blab and Facebook Live are true game changers and will continue to increase in popularity at an exponential rate. Our ability to use new domain extensions is an engaging part of the way we connect with an audience to share short, concise and compelling stories,” said Mitch Jackson of www.streaming.lawyer. “In today’s world of mobile broadcasting, we’re all Oliver Stone’s creating live streaming masterpieces in a global 24/7 theater and .LIVE makes it easier than ever to involve our audiences with a URL they will never forget.”

About Rightside
Rightside® inspires and delivers new possibilities for consumers and businesses to define and present themselves online. The company, with its affiliates, is a leading provider of domain name services, offering one of the industry’s most comprehensive platforms for the discovery, registration, usage, and monetization of domain names. In addition to being a new gTLD registry operator, Rightside is home to some of the most admired brands in the industry, including eNom and Name.com. Headquartered in Kirkland, WA, Rightside has offices in North America, Europe, and Australia. For more information please visit www.rightside.co.

Contact
Acacia Krebs
Director, Corporate Communications
Rightside
[email protected]