Marketing Industry Veteran Matt Britton Announces the Launch of New Technology Platform: Suzy

NEW YORK, March 08, 2018 -- Marketing industry veteran and serial entrepreneur Matt Britton announced today the official launch of Suzy, a technology platform that harnesses collective insights from an owned and operated network of millions of consumers worldwide to deliver real-time intelligence. Suzy is the voice of consumers, helping companies validate critical assumptions so they can focus on creating compelling new products, developing the most effective marketing strategies, and validating direct offers that increase conversion, improve path-to-purchase and drive growth.

CEO of Suzy Suzy is how leading companies harness collective insights from millions of consumers worldwide to deliver real-time intelligence.

Since entering the market in beta last year, Suzy has attracted big name brand clients including Netflix, Coca-Cola, Procter & Gamble, Johnson & Johnson, Citibank, Verizon, Nintendo and Nestle, among others. The company has also secured funding from Foundry Group and Tribeca Venture Partners, and recently closed a strategic partnership with iHeartMedia as part of a larger consumer marketing push which will kick off later this year in efforts to expand its user base.

Investors and clients recognize that Suzy’s competitive edge – including its proprietary super-panel of over one million consumers, granular targeting and retargeting capabilities, and unparalleled speed – gives companies the ability to aggregate targeted human intelligence through direct consumer interactions in as little as one minute or less.

“Listening to consumers is not just important for brands today—it’s mission critical,” said Suzy CEO, Britton. “The collective voice of consumers has spawned unicorns and crippled industries, rewarding companies who put customers first and destroying those who don’t. With time, we envision Suzy becoming an open & on-demand exchange of human intelligence. We see the platform acting like a ‘Waze for business’ – unlocking the power of human intelligence and providing simple solutions for everyday business decisions.”

A prominent industry figure for more than two decades and a preeminent fixture in the advertising industry, Britton has a proven ability to chart the future of marketing and consumer tech, and create companies that fill gaps in the marketplace. In 2002, Britton founded marketing services agency Mr. Youth and led its growth to over 500 employees before it was acquired by LBi International (Now Part Of Publicis Groupe) in 2014. Britton is also the author of bestselling business title, YouthNation.

Later this week, Suzy will make its debut during the South by Southwest (SXSW) Interactive Festival in Austin, TX with a private event on Saturday, March 10, where current and prospective clients will be able to experience the platform’s service offering and unique capabilities first hand. The event will be followed by an official launch party on the evening of Sunday, March 11, with special guest and Grammy Award-winning artist Shaggy.

About Suzy
Headquartered in New York City, Suzy is a technology platform that harnesses collective insights from millions of consumers worldwide to deliver real-time intelligence. Suzy is the voice of consumers, helping companies validate critical assumptions so they can create compelling new products, develop effective marketing strategies, and validate direct offers that increase conversion, improve path-to-purchase and drive growth.

The company is backed by Foundry Group and Tribeca Venture Partners and trusted by Fortune 500s and challenger brands alike - including Netflix, Coca-Cola, Procter & Gamble, Johnson & Johnson, Citibank, Verizon, Nintendo and Nestle, among others.

Millions of business decisions are made every day based on untested assumptions. We created Suzy to give companies an unprecedented direct line of communication to their customers on demand; helping them instantly validate anything, anytime, anywhere. Head to asksuzy.com and experience the power of Suzy. For more information, contact: [email protected]

Media Contact:

Chrissy Perez-O’Rourke

DiGennaro Communications

[email protected]

phone: 212.966.9525

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An infographic accompanying this announcement is available at http://www.globenewswire.com/NewsRoom/AttachmentNg/a460e71d-dc5c-422f-aabc-16036b65cdc0