McDonald's UK launches MyMcDonald's loyalty program

McDonald's UK started to offer its MyMcDonald's Rewards program in the United Kingdom, and it is aiming to roll it out throughout the country. The company's target date for nationwide implementation of the loyalty scheme is by the end of 2022.

According to Wales Online, McDonald's UK is introducing its new loyalty rewards program for customers that will allow them to collect points for purchases and use them to either redeem special menu items or donate to charity.

It was reported that the new MyMcDonald's Rewards was successfully launched in other countries last year, and from today, the scheme will debut in 10 McDonald's UK restaurant outlets located in the North of England. After the initial introduction, the scheme will be officially rolled out in 65 other stores by the end of the month and it will continue until all the branches in the region have it.

For every £1 that customers will spend at McDonald's, they will earn 100 points. The accumulated points can be exchanged for some rewards that can be collected in the stores.

For instance, for 1,500 points, diners can exchange them for a small french fries or a regular McCafé coffee. If they earn 2,500 points, these can be exchanged for a Vegetable Deluxe burger or a Double Cheeseburger. Lastly, with 4,000 points, customers can treat themselves to a free Big Mac or 6-piece Chicken McNuggets pack.

In case customers chose to just donate, their rewards points could be converted to cash for donation to BBC Children in Need. For donations, the points are converted and 1,500 points are equivalent to £1.50 while the 2,500 points are worth £2.50. The 4,000 points are equivalent to £4.

"We're incredibly excited to trial the MyMcDonald's Rewards scheme in the UK," McDonald's UK and Ireland chief marketing officer, Michelle Graham Clare, said in a statement. "As well as rewarding our customers with our iconic menu items, we're delighted to give customers the option of donating points to the brilliant BBC Children in Need, money which we know will make an incredible difference to the lives of many thousands of young people."