A July 2026 survey reported by hospitality software company Mews found that 63% of 3,250 travelers would use artificial intelligence (AI) to monitor falling hotel rates, compared with 44% who would use it to plan an itinerary.
Mews released the findings Oct. 15. Another 56% of respondents said they would use AI for real-time translation, while 41% would use it to personalize a hotel room. These figures reflect stated willingness for separate tasks, rather than reported use of the tools.
When asked about control, 57% said they would rather keep control of their trip than hand decisions to AI. The survey did not publish its exact questions, so the results do not show which specific decisions respondents wanted to keep for themselves.
Comfort also varied with the information used. Mews said 61% were comfortable with AI drawing on preferences they had shared with a hotel, and 56% with their past stay history. The shares fell to 43% for online behavior and 34% for external or social data.
The poll included travelers in France, Germany, Italy, the Netherlands, Spain, Sweden, the UK and the US. Mews did not report respondent counts by country or disclose its polling firm, recruitment method, demographics, weighting or margin of error.
Mews CPTO Josef Starýchfojtů said, “Get that wrong and even good AI feels intrusive.” In an Oct. 7 announcement drawing on the same survey, Mews said 59% wanted AI to handle repetitive tasks so hotel staff could focus on guests, while 75% believed good hospitality depends on human staff. The company has framed automation as a way to give hotel teams more time for guest service; the survey did not measure effects on staffing or service outcomes.
