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Michelle Obama, the former U.S. First Lady, announced the launch of PLEZi Nutrition as part of her work in helping fight obesity in children. The company will offer healthy food and beverage specially formulated for growing kids.
It was revealed that PLEZi Nutrition was co-founded by Obama to provide parents with healthier food options for their children. They also made sure that the products are great-tasting and will suit the palate of most kids. Producing delicious food and beverage will also encourage children to eat more and choose healthy food alternatives.
Aside from the co-founder role, Barack Obama’s wife is also named as the nutrition company’s Strategic Partner. PLEZi said it would operate as a public benefit firm with a mission to establish higher standards for how the United States produces and markets food and beverages for the young ones.
Moreover, CNN Business reported that the former POTUS shared during the launching of PLEZi Nutrition that their first product is a line of fruit juice that contains 75% less sugar compared to the leading fruit juice brands with 100% sugar content.
The percentage of sugar was reduced to a level that will make them crave less sweetness. These are now available in some leading retailers in the country, like Target.
“PLEZi Nutrition was created to give parents a helping hand by offering healthier, great-tasting products that parents can feel good about giving their kids and that kids actually want,” the company said in a press release. “We are focused on lowering sugar content and lowering sweetness to help adjust kids' palates to crave less sweetness overall. In addition to reducing the sugar and sweetness, they are adding nutrients that kids need, all with the aim to replace sugary drinks and snacks.”
Finally, the new healthy soda alternative offered by Michelle Obama’s PLEZi Nutrition is available in four flavors, and these are sour apple, blueberry blast, orange smash, and tropical punch. They retail at $3.50 for a pack of four 8 fl. oz bottles.
