Announced on January 12, 2026, MicroStrategy bought 1,070 BTC at an average price of $94,326 per coin for a total investment of roughly $101 million. Funded by its energetic at-the-market (ATM) equity offering plan, this addition increases the company's total Bitcoin holdings to 449,100 BTC gathered at an average price of $66,384 per coin. At more than $42 billion, its Bitcoin treasury's present market value confirms MicroStrategy as the largest corporate owner of Bitcoin under the direction of Executive Chairman Michael Saylor.
Even when markets are under strain, the firm has kept up an unrelenting acquisition rate. Recent purchases include 1,910 BTC on December 23, 2025, at an average of $103,498, and 2,138 BTC on December 30, 2025, at an average of $98,464 ($210 million total). These regular purchases demonstrate MicroStrategy's opportunistic approach of taking advantage of dips to gradually raise its Bitcoin exposure using equity increases to bypass direct debt loads on the balance sheet.
Delivering unrealized profits over $30 billion and full (100%+) reserve coverage on its holdings, MicroStrategy's Bitcoin stash now makes up nearly 2.1% of Bitcoin's overall supply. To keep BTC collecting, the company has announced plans to generate up to $42 billion in new capital by 2027. Investor interest is still high; MSTR shares always trading at a significant premium over the net asset value of its Bitcoin holdings, which suggests widespread market confidence in the company's ambitious, long-term Bitcoin treasury playbook.


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