NFT: Adidas, Prada announce first-of-its-kind NFT collaboration

Adidas Originals and Prada are collaborating for a first-of-its-kind NFT project. The two are teaming up again based on the success of their previous partnerships.

For their collaboration, the open-metaverse and the non-fungible token project has been called the “Adidas for Prada re-source.” This has been described as an ambitious team-up that will feature art owned by creators as well as user-generated pieces.

The Adidas x Prada NFT project is expected to bring together many participants in the design, cryptocurrency, and fashion industries. It was said that they will be co-creating a large-scale digital artwork inspired by the actual Re-Nylon fashion collection.

As mentioned in Spiel Times, the Adidas and Prada NFT is set to be launched on Jan. 24 at 8:00 a.m. EST. This time, the fashion leaders will be offering more than just footwear which they did in their previous collab in 2019.

It was also mentioned that this latest partnership for Adidas x Prada NFT follows the success of their “Into the Metaverse” project that was unveiled in December of last year. At that time, they have minted 30,000 NFTs, and more than 21,000 people have purchased the items. Thus, Adidas Originals and Prada are building on this momentum to further explore the metaverse using their own brands.

Based on the information posted on Adidas’ blog post, “From Jan. 24, anyone can register with a digital wallet for a chance to create and mint a pseudonymous NFT to be featured in the Adidas for Prada re-source project.”

Adidas further stated, “At this stage, users will be invited to submit a photograph, using a filter designed by digital artist Zach Lieberman, to create their own individual creative contribution. Following this waitlist period, 3,000 contributors will be randomly selected to participate in the drop.”

There will be reserved spots for 1,000 for holders of the Adidas Originals “Into the Metaverse” NFT. Another 500 spots are reserved for people who tried to mint Into the Metaverse during the public sale but failed.

Finally, people who will be chosen can go back to the website from Jan. 26 to Jan. 27 to mint their photo contribution as an NFT, free of charge. All the contributions will be featured as individual designs in a community-sourced digital artwork made by digital artist Zach Lieberman.