Nike Inc. recently released its new NFT collection via its .SWOOSH web3 platform and the sales for the non-fungible tokens were said to have already surpassed the $1 million mark.

This is a major feat, especially because the sale of Nike’s first NFT drop on .SWOOSH experienced many tech issues and a series of delays. This just proved that the anticipation for the Nike NFT was very high, and the company even stated that its first drop was successful despite some missteps.

As per CoinDesk, Nike started the sale of its digital shoe collections on May 15 and the first round of drop was called the “First Access.” This was opened only for select users who have received airdropped posters which also doubled as an entry ticket to its exclusive .SWOOSH web3 platform.

The sneaker manufacturer said it had distributed about 106,453 posters to the earliest members of the .SWOOSH community. Originally, the sale date for the first batch of Nike NFTs was set for May 8, but there was a week of delay. Still, many fans continued to wait, even if some of them were already frustrated.

The company had already sold more than 66,000 NFTs before the weekend, and each digital token was priced at $19.82. The virtual Nike virtual collection was said to be a tribute to the year when the Air Force 1 sneaker line was first introduced to the market. So far, Nike already earned around $1.3 million from sales, and the number is expected to go up further as there are still days before the NFT sales end on June 1.

It appears that the success of Nike’s .SWOOSH NFT drop had a good effect on the crypto industry because the Bitcoin NFT collection also topped the charts while NFT lending is starting to gain strength again.

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