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NPR Finds Disillusionment Among Swing-State Focus-Group Participants

The project also found shared support for economic populism across political leanings and concern about artificial intelligence and data centers.

Updated 1 min read
An anonymous participant joins an online political focus group from a home in the United States. (AI-generated image / EconoTimes)
An anonymous participant joins an online political focus group from a home in the United States. (AI-generated image / EconoTimes)

Participants who switched from Joe Biden in 2020 to Donald Trump in 2024 voiced disillusionment with Trump in monthly online focus groups, NPR reported Friday, with economic policy and technology among their concerns.

NPR said the project convened voters from several swing states in online groups each month during 2026. Participants discussed Trump, political issues they considered important and possible choices in future elections. Messaging firm Engagious and market research recruiter Nelson Recruiting organized the sessions, with NPR as a project partner.

NPR framed the project around voters who move between parties and can help determine election outcomes. Its Oct. 30 report drew five findings from the discussions as the 2026 midterms approached.

On the economy, NPR said participants’ assessments reflected their reactions to Trump’s decisions. The outlet also reported that dissatisfaction with Trump did not amount to broad support for Democrats among the participants.

The discussions pointed to some common ground between left- and right-leaning participants on economic populism, NPR said. Separately, the outlet reported broad concern about artificial intelligence and the spread of data centers. The report did not specify particular policy proposals associated with those concerns.

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