Netizens React to Burger King Korea's Latest Post: 'Soljae You Will Always Be Famous'

Burger King Korea's latest post referencing the hit drama "Lovely Runner" has sparked amusement and admiration from netizens, highlighting the show's immense popularity.

Burger King Korea's Post References Hit Drama "Lovely Runner," Netizens React with Enthusiasm and Amusement

Burger King Korea, the official X account of the fast-food chain's Korean branch, published a lighthearted reference to the ongoing popular Korean drama "Lovely Runner" on May 23, 2024. According to Sportkeeda, the post alluded to a renowned scene in which Byeon Woo-seok's character, Ryu Sun-Jae, cups Kim Hye-yoon's character, Im Sol, face in an emotional moment.

An analogous pair of hands grasping a strawberry confection resembled the principal characters in the drama in Burger King's Instagram post. Additionally, the post's caption referenced the drama title: "Don't run away, just. I love Seolhyang strawberry sundae." (as translated by Google).

When they saw the post, drama enthusiasts took to social media to express their amusement and remark on the show's immense popularity. An X user, @seokjinwest, stated: "SOLJAE YOU WILL ALWAYS BE FAMOUS." The sudden publication of content by unaffiliated brands that had no direct association with the drama or its actors caught the attention of Internet users.

"When was the last time unrelated brands riding the wave of a K-drama popularity damn," one user wrote. Another commented, "Lovely Runner is literally a giant in Korea, like... Burger King too? We know everyone is obsessed with them." A fan stated, "Lol.. what in the Lovely Runner haha.. South Korea is also in love with SolJae."

Other users wrote to the brand, asking them to film a commercial with the actors. Burger King, I see your vision. Come on cf for Hyeyoon!" they wrote. Another fan requested, "Please shoot an ad with her."

The fast-food brand's post emphasized the drama's tremendous notoriety. With the May 27 premiere of episode 15 marking the beginning of the series' final week, fans avidly anticipate a happy ending.

"Lovely Runner" Maintains Top Spot in 130 Countries as Fans Anticipate a Heartwarming Finale

Sports Seoul, a South Korean news organization, reported on May 23, 2024, that TVN's Monday-Tuesday drama has maintained its number one position in 130 countries. For six weeks, "Lovely Runner" has been ranked number one in 109 countries, including the United States, Canada, the United Kingdom, France, Brazil, and Mexico. Nielsen Korea reports that the most recent episode of the program garnered an average national audience rating of 4.8%.

Episode 14 garnered its highest rating to date, surpassing episode 13's rating of 4.6% by 0.2%. Fans anticipating the final episodes eagerly await the possibility that the protagonists, Im Sol and Ryu Sun-Jae, will exchange vows.

"Lovely Runner" is a time-travel-themed romance. The narrative centers around Im Sol, an obsessive admirer profoundly affected by the untimely demise of her role model, Ryu Sun-jae. With an unwavering resolve to alter the course of events and rescue him, she embarks on a journey through time. As time passes, her determination to rescue Sun-Jae becomes more resolute, reaching its pinnacle in episode 13 when she deletes their initial encounter.

The two concluding episodes of "Lovely Runner," scheduled to air on May 28, 2024, are highly anticipated. Viewers were moved by episodes 13 and 14 and are anxious to determine whether the main characters receive a happy ending.

Photo: M. Rennim/Unsplash