New Age Beverages Begins Shipments Nationally of Its New Organic Coco-Libre Sparkling Coconut Water, the First of Its Type Worldwide

DENVER, CO, Jan. 26, 2018 -- New Age Beverages Corporation (NASDAQ: NBEV), the healthy functional beverage company dedicated to providing better-for-you alternatives to consumers around the world, today announced that it has commenced shipping of its new Coco-Libre® Sparkling portfolio to major customers nationally.  New Age has already secured authorizations for the brand at major convenience, grocery, mass, drug, military and independent retailers.  Shipments began in early January and will continue throughout the first quarter as it expands distribution in the new accounts throughout the 1st quarter.

KEY HIGHLIGHTS

• The new Coco-Libre Sparkling, the first of its type worldwide, is an organic, non-GMO, not-from-concentrate, sparkling coconut water with zero added sugar, green tea antioxidants and tropical fruit juice.  It capitalizes on the major industry sparkling trends with a light, crisp, quenching and refreshing all natural product with nothing artificial.
• Coco-Libre Sparkling is launching nationally – already authorized in over 9,500 outlets in grocery, convenience, mass, military and drug channels, and through major DSD distribution partners across North America.

As consumers continue to seek out non-processed, no sugar added, organic, and non-GMO products across food and beverage categories, brands have renewed their focus on developing clean-labeled products.  Coco-Libre Sparkling meets those new consumer needs combining all the natural potassium and electrolyte benefits of coconut water, with other on-trend ingredients such as unconventional exotic fruit juices, polyphenol antioxidants derived from green tea extract, and the refreshment of sparkling water. Coco-Libre Sparkling further distinguishes itself as it is produced from single-origin, 100% organic coconut water from the sweetest young coastal coconuts, and is packaged directly at the source. 

New Age has already gained authorization of Coco-Libre Sparkling into over 9,500 outlets across grocery, convenience, mass, military and drug channels, and through major DSD distribution partners in both the US and major outlets in Canada in its first month of launch. The Coco-Libre® Sparkling portfolio includes a broad offering of six distinctive flavors including Coastal Coconut, Coconut Lime, Passion Mangosteen, Peach Pear, Melon Grapefruit, and Coconut Watermelon.

Michael Cunningham, Senior Vice President of Sales for New Age commented, “The response from retailers on Coco Sparkling has been one of the most emphatic I have seen in my career.  New Age keeps on delivering on trend products that consumers want, and retailers want to sell.  New Age’s strategy of providing a one-stop-shop of 100% healthy, natural and/or organic products makes the Company very unique in the industry.  Although the sales cycle in CPG takes time to materialize, the results in expanded distribution of new products on our newly rearchitected brands are coming now, and we expect to continue to build on the early success throughout 2018.”   

About New Age Beverages Corporation (NASDAQ: NBEV)

New Age Beverages Corporation is a Colorado-based healthy functional beverage company that was created in 2016 and 2017 with the combination of Búcha Live Kombucha®, XingTea®, Coco-Libre®, and Marley®, to create a one-stop-shop solution for retailers and distributors providing healthier beverages in the disruptive growth segments of the $870 Billion-dollar non-alcoholic beverage industry.  In that period, New Age has become the 54th largest beverage company, the 8th largest healthy beverage company, and the fastest growing in the world.  New Age competes Ready to Drink (RTD) Tea, RTD Coffee, Kombucha, Energy Drinks, Relaxation Drinks, Coconut Waters, Functional Waters, and Rehydration Beverages with the brands Búcha® Live Kombucha, XingTea®, XingEnergy®, Marley One Drop®, Marley Mellow Mood®, Marley Mate™, Marley Cold Brew™, Coco-Libre®, PediaAde™, and Aspen Pure® PH and Aspen Pure® Probiotic Water. The Company’s brands are sold across all 50 states within the US and in more than 10 countries internationally across all channels via direct and store door distribution systems.  The company operates the websites www.newagebev.com, www.newagehealth.us, www.mybucha.com, www.xingtea.com, www.aspenpure.com, www.drinkmarley.com,  www.cocolibre.com, and https://shop.newagebev.com.

New Age has exclusively partnered with the world's 5th largest water charity, WATERisLIFE, to end the world water crisis with the most innovative technologies available. Donate at WATERisLIFE.com to help us #EnditToday.

Safe Harbor Disclosure

This press release contains forward-looking statements that are made pursuant to the safe harbor provisions within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Forward-looking statements are any statement reflecting management's current expectations regarding future results of operations, economic performance, financial condition and achievements of the Company including statements regarding New Age Beverage’s expectation to see continued growth.  The forward-looking statements are based on the assumption that operating performance and results will continue in line with historical results.  Management believes these assumptions to be reasonable but there is no assurance that they will prove to be accurate. Forward-looking statements, specifically those concerning future performance are subject to certain risks and uncertainties, and actual results may differ materially. New Age Beverages competes in a rapidly growing and transforming industry, and other factors disclosed in the Company's filings with the Securities and Exchange Commission might affect the Company’s operations. Unless required by applicable law, NBEV undertakes no obligation to update or revise any forward-looking statements.

Contact: 

Chuck Ence
303-289-8655
[email protected]