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Nike’s Jordan Brand Revenue Falls in Fiscal 2027 First Quarter

The label represented 13% of Nike’s worldwide business in the quarter ended Aug. 31, while its revenue declined by a mid-teens percentage.

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A shopper examines retro basketball sneakers at a footwear store in Portland, Oregon. / EconoTimes.ai
A shopper examines retro basketball sneakers at a footwear store in Portland, Oregon. / EconoTimes.ai

Nike’s Jordan Brand generated 13% of the company’s worldwide business in the quarter ended Aug. 31.

The label’s revenue fell in the mid-teens during the first quarter of fiscal 2027. Nike reported companywide revenue of $11.213 billion for the quarter, 4% below the year-earlier total.

Nike forecast revenue to decline by a high-single-digit percentage for fiscal 2027.

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