Airline Loyalty Programs Face New Uncertainty as Visa–Mastercard Fee Settlement Evolves 
Magnum Audit Flags Governance Issues at Ben & Jerry’s Foundation Ahead of Spin-Off 
Trump Plans UFC Event at White House for America’s 250th Anniversary 
NBA Returns to China with Alibaba Partnership and Historic Macau Games 
IKEA Launches First New Zealand Store, Marking Expansion Into Its 64th Global Market 
Netflix’s Bid for Warner Bros Discovery Aims to Cut Streaming Costs and Reshape the Industry 
Firelight Launches as First XRP Staking Platform on Flare, Introduces DeFi Cover Feature 
IKEA Expands U.S. Manufacturing Amid Rising Tariffs and Supply Chain Strategy Shift 
OpenAI Moves to Acquire Neptune as It Expands AI Training Capabilities 
US Reviewing Visa Denial for Venezuelan Little League Team Barred from World Series 
Microchip Technology Boosts Q3 Outlook on Strong Bookings Momentum 
Trump Attends Super Bowl Amid Cheers, Boos, and Political Divide 
From Messi to Mika Häkkinen: how top athletes can slow down time 
‘The geezer game’ – a nearly 50-year-old pickup basketball game – reveals its secrets to longevity 
GM Issues Recall for 2026 Chevrolet Silverado Trucks Over Missing Owner Manuals 
Why is soccer fandom so linked to violence? 
Champions League final 2025: a battle for glory against a backdrop of money and fashion 
Denver Nuggets superstar Nikola Jokic has officially signed a multi-year shoe contract with 361 Degrees, a Chinese sporting goods brand. This strategic partnership will see Jokic becoming a leading global ambassador for the brand.
It marks a significant shift for Jokic, who spent his first eight seasons in the NBA wearing Nike sneakers, as per Clutchpoints.
Jokic as Global Face of 361 Degrees
Complex reported that as Jokic stepped onto the court without Nike for the first time during a game against the Toronto Raptors, he debuted a high-top variation of the 361° Big3 Future CQT. This exclusive shoe, unavailable in stateside stores, showcases 361's dedication to innovative design and cutting-edge technology. Crafted with a synthetic and mesh build, it features Carbon Critical and SOARSYSTEM technology for unparalleled performance and comfort.
Jokic's unmatched skill and consistent MVP-caliber performance make him an invaluable asset for any shoe brand. No matter the company he aligns with, Jokic's success is certain to follow as he continues to elevate his game and leave a lasting impact on the sport.
Jokic's partnership with 361 Degrees extends beyond his on-court performance. As he joins Nuggets teammate Aaron Gordon as a brand member, their collective impact will resonate globally. This collaboration showcases Jokic's growing influence and sets the stage for future endeavors off the court.
Jokic's decision to sign with 361 Degrees aligns with a growing trend among NBA players who embrace nonconventional shoe brands over traditionally popular ones like Nike. Other notable examples include Philadelphia 76ers' Joel Embiid partnering with Skechers and Charlotte Hornets' LaMelo Ball choosing Puma. Jokic's move to 361 signifies his confidence in the brand's ability to deliver exceptional results.
Jokic's Unstoppable Performance
Being a perennial MVP candidate, Jokic continues to dominate on the court, averaging an impressive 26.3 points, 12.3 rebounds, and 9.4 assists per game this season. Shooting an incredible 53.8% from the field, he showcases his versatility and impact on the Nuggets' success. With his exceptional play, Jokic has propelled Denver to a top record in the highly competitive Western Conference.
Fresh off a 113-104 victory against the Toronto Raptors, Jokic played a pivotal role, leading the Nuggets with 31 points and 15 rebounds. This win adds to their momentum as they strive to maintain their position as a top contender. However, formidable opponents continue to challenge the Nuggets, creating intense competition in the league.
Photo: 361 Degrees
