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PARSIPPANY, N.J., April 18, 2018 -- Ogilvy CommonHealth Worldwide (www.ogilvychww.com), a WPP Health & Wellness company (NYSE:WPP) (www.wpp.com), today announced Catherine Goss, SVP, managing director, and Ashli Sherman, VP, client services, have been selected to present at the 18th Annual DTC National Conference on April 19 in Boston, Massachusetts.
Ms. Goss and Ms. Sherman will co-present their session, titled Supporting the Patient Experience Track: DTC for Cancer Treatments: Must-See TV. Their presentation will explore the impact of today’s DTC efforts and help identify information gaps by sharing ethnography clips of conversations between real patients and their doctors within the context of actual office visits. Ms. Goss and Ms. Sherman will also discuss ideas about what brands should include in their marketing efforts to better educate and support patients during this difficult journey.
Organized by DTC Perspectives, a publishing, conference/training, and consulting company specializing in the area of consumer marketing of pharmaceutical and healthcare products, the DTC National Conference provides the latest insights, research and case studies on all aspects of DTC pharmaceutical marketing. For more information, please visit: http://dtcperspectives.com/dtcn/.
About Ogilvy CommonHealth Worldwide
Ogilvy CommonHealth Worldwide, a WPP Health & Wellness company, is committed to creativity and effectiveness in healthcare communications, everywhere. Our global headquarters are in Parsippany, New Jersey, with additional hubs in New York, London, Paris, and Singapore. We maintain multiple additional offices in markets critical to our clients’ global aspirations. Ogilvy CommonHealth Worldwide provides marketing services, including behavioral insights, content strategy and management, digital, interactive and new media services, marketing analytics and research, media planning and buying, medical education, payer marketing and market access, professional advertising and promotion, public affairs and relations, relationship marketing, sales training development, scientific communications, social media and social listening, and wellness and consumer advertising and promotion. The organization houses and maintains individual Ogilvy CommonHealth and Ogilvy Healthworld brand identities within the marketplace.
Contact:
Beth Paulino or
Kerianne Slattery
Ogilvy CommonHealth Worldwide
973.352.1000 tel
