South Korean retailer CJ Olive Young Corp. plans five more U.S. stores by June 2027, saying the additions will broaden opportunities for Korean beauty and lifestyle brands to reach American shoppers.
The retailer already operates two locations in Los Angeles. Its planned additions comprise four more in that city and one in San Diego, according to the company. The expansion would bring its U.S. store count to seven.
Olive Young expects products from Korean brands to make up about 80% of its U.S. store offering. The company also plans to refresh merchandise as K-beauty trends shift.
The Korea Herald reported that overseas customers accounted for 33% of Olive Young's offline sales from January through August, equal to 1 trillion won ($735 million).
In May, the retailer began operating a shopping site tailored to U.S. buyers. Olive Young said the site can shorten delivery times and lower costs compared with its global mall. The company said any expansion into the eastern United States would depend on market demand.
