Applied Digital Stock Rises on AI Cloud Spinoff Plan and ChronoScale Launch 
Baidu Shares Surge as Company Plans Kunlunxin AI Chip Spin-Off and Hong Kong Listing 
China Proposes Stricter Rules for AI Services Offering Emotional Interaction 
Samsung Electronics Secures Annual U.S. Licence for China Chip Equipment Imports in 2026 
TSMC Honors Japanese Chip Equipment Makers With 2025 Supplier Awards 
Disney Agrees to $10 Million Settlement Over Child Privacy Violations on YouTube 
Elon Musk’s xAI Expands Supercomputer Infrastructure With Third Data Center to Boost AI Training Power 
ByteDance Plans Massive AI Chip Spending Boost as Nvidia Demand Grows in China 
John Carreyrou Sues Major AI Firms Over Alleged Copyrighted Book Use in AI Training 
Anghami Stock Soars After Strong H1 2025 Results, Revenue Nearly Doubles on OSN+ Integration 
Drugmakers Plan 2026 U.S. Price Increases on Over 350 Branded Medications Despite Political Pressure 
Bain Capital Moves to Acquire Majority Stake in Echo Marketing 
Neuralink Plans Automated Brain Implant Surgeries and Mass Production by 2026 
Nvidia to Acquire Groq in $20 Billion Deal to Boost AI Chip Dominance 
Google Accelerates AI Infrastructure With Ironwood TPU Expansion in 2026 
PUMA has partnered strategically with Google Cloud to enhance its online retail operations. By leveraging Google Cloud's data, analytics, and AI solutions, PUMA aims to streamline its online retail experience, making it more efficient and personalized for customers globally.
Partnership for Enhanced Retail Experience
According to PR Newswire, The partnership will involve deploying Google Cloud's advanced technologies to drive consumer-facing innovations, such as generative AI shopping assistants and virtual try-ons. These initiatives are set to revolutionize the online shopping experience for PUMA customers.
PUMA will transition parts of its e-commerce ecosystem, including PUMA.com, to Google Cloud. This move is expected to optimize the platform and create a global e-commerce data hub, significantly improving customer experience and operational efficiency.
Leveraging Data Insights for Growth
BNN Breaking reported that PUMA has already seen a 19% increase in average order value after integrating Google Analytics and BigQuery. The company's ability to access real-time inventory levels faster has also enhanced the shopping experience for consumers.
PUMA plans to incorporate Google Cloud AI capabilities across its direct-to-consumer channels to offer more personalized and rewarding experiences. Implementing Vertex AI Search for retail will enable better product discovery and tailored recommendations for shoppers.
Empowering Loyalty Programs
Google Cloud's AI capabilities will play a central role in revamping PUMA's global loyalty program, facilitating quicker rewards transactions and customized promotions. This strategic approach aims to enhance customer engagement and brand loyalty.
Data-Driven Personalization
By consolidating e-commerce data on Google Cloud, PUMA will create a unified data engine for comprehensive insights into customer interactions. This data-driven strategy will enable faster and more accurate product personalization and offer customization.
Pancho Ortuzar, Director of Global E-Commerce Engineering at PUMA, emphasized the partnership's importance in enhancing data governance, analytics, and security. The centralized customer data platform on Google Cloud will revolutionize collaboration with partners in customers' best interest.
Photo: Puma Newsroom
