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Global Sports Company PUMA and BMW M Motorsport proudly announced their latest collaboration, celebrating the 100th anniversary of the legendary artist Roy Lichtenstein. This partnership pays homage to Lichtenstein's enduring legacy in a stunning fusion of automotive, art, and fashion.
In a press release, PUMA noted that the unique capsule collection that marries Lichtenstein's iconic BMW Art Car with PUMA's distinctive style brings his groundbreaking work to a new generation of art and fashion enthusiasts.
The Artistic Triumph of Roy Lichtenstein
In 1977, the third BMW Art Car emerged as a true masterpiece, born from the creative genius of American Pop artist Roy Lichtenstein. Lichtenstein transformed a BMW 320i Turbo into a moving canvas adorned with his signature "Ben-Day dots" artwork.
The design expertly portrayed a dynamic landscape, symbolizing the 24-hour cycle of the grueling race in Le Mans, according to BMW Blog. In this arena, the car achieved 9th place overall and first in its class.
Collectors' Dream
Today, the spirit of the iconic Art Car lives on in a limited-edition collection that beautifully combines Lichtenstein's artistry with the dynamic essence of PUMA and BMW M Motorsport.
This exclusive capsule pays tribute to the racing spirit and innovation defining the BMW Art Car project. Lichtenstein's ability to blur the line between high and low art is evident in this collection, which captures the essence of his practice - transforming everyday objects into works of art.
The collection features a full outfit, meticulously crafted to showcase the captivating design elements inspired by Lichtenstein's BMW 320i Turbo Art Car. From a jacket and pants to a tee, cap, and PUMA suedes, each piece reflects the distinctive visual language of "Ben Day dots" and the vibrant color palette that made Lichtenstein's work memorable.
The Art Car Collection by Roy Lichtenstein from PUMA and BMW M Motorsport is a true collector's dream. This unique collaboration can now be found in selected PUMA stores and online at puma.com.
Car, art, and sneaker fans can visit PUMA stores or puma.com to discover the captivating world of the Art Car Collection by Roy Lichtenstein from PUMA and BMW M Motorsport.
Photo: BMW Blog
