Pace Brings Modern Dockless Bike Sharing to the Streets of Norfolk

BOSTON, Mass., April 06, 2018 -- Pace, a nationwide dockless bike share service for cities and colleges, launched today in Norfolk, Va., the fourth city in as many months to embrace Pace’s “lock-to” dockless bike share model.

“We are excited to bring Pace to Norfolk. This bike share program will increase mobility and further our commitment to sustainable modes of transportation,” said Mayor Kenneth Cooper Alexander. “Our partnership with Pace gives residents a convenient opportunity for a healthy commute and provides visitors the chance to enhance their experience while enjoying our city.”

Pace Norfolk will allow residents, students and visitors to make point-to-point trips in and around the city with just a tap on their smartphones. Norfolk riders can start, hold and end rides at any public bike rack, or at any of the dedicated Pace parking racks cited in key locations. This mix of strategically placed bike share parking, plus the freedom of being able to lock Pace bikes to public racks, enables true point-to-point travel while ensuring riders can reliably add bike sharing to their daily transit mix.

Pace mitigates the drawbacks of completely “free-floating” dockless services. Pace ensures shared bikes are properly parked with a unique, lock-to platform that secures bikes to fixed objects — not just to themselves — when not in use. Pace also provides dedicated bike parking to encourage routine use, and makes it easy in the app to find and lock to public bike racks so riders can easily enjoy the convenience of point-to-point travel, too. Sponsors of Pace Norfolk include Downtown Norfolk Council, Visit Norfolk, Sentara Healthcare, TRAFFIX – Service of Hampton Roads Transit, IPConfigure, Inc. and Wells Fargo Center.

“Norfolk is the latest in a set of pioneering cities to recognize how dockless bike sharing can reinvent urban mobility and that the lock-to model is important to maintain order, safety and aesthetics,” said Timothy Ericson, co-founder and CEO of Zagster, Inc., the company that powers Pace. “Bringing Pace to Norfolk is the result of a collaborative partnership uniting stakeholders throughout the community — including lawmakers, bike advocates, local businesses and residents — to make this city a better place to live, work and play.”

To ride Pace, simply download the free Pace bike share app, available in the App Store or Google Play. Riders find available bikes and parking locations in the app, and can unlock bikes at the touch of a button. Pace rides in Norfolk cost $1 per half hour — nearly half the price of a one-way bus trip — and the first 30-minute ride for every new user is free.  For information on Pace Norfolk, visit ridepace.com/norfolk.

About Pace
Pace is a nationwide dockless bike share service for cities and universities that offers all the benefits of dockless bike sharing with none of the drawbacks. Powered by Zagster — the U.S. leader in bike sharing, with more than 200 bike shares across 35 states — Pace features a first-of-its-kind bike sharing model that blends predictability and flexibility for riders while preserving order and safety for communities. Pace’s lock-to platform ensures bikes are secured to fixed objects when not in use, while a mix of intelligently placed bike share parking, plus the freedom of being able to lock Pace bikes to public racks, enables true point-to-point travel while ensuring riders can reliably add bike sharing to their daily transit mix.

More information about Pace can be found at ridepace.com.

Media Contact
Danielle Brunache, Pace public relations, [email protected], 617.945.1915
Mary Keough, City of Norfolk Public Relations Manager, [email protected], 757.664.4419