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Paris Baguette, a multinational bakery chain, has recently announced a strategic collaboration with the renowned French soccer club Paris Saint-Germain. The partnership aims to promote the bakery brand to millions of soccer fans worldwide.
The announcement was made by Hur Jin-soo, President of SPC Group, the parent company of Paris Baguette. Hur met with Marc Armstrong, Chief Revenue Officer (CRO) of Paris Saint-Germain, in Paris to solidify the agreement, according to a PR Newswire press release.
Promoting Paris Baguette at Parc des Princes
As part of the partnership, Paris Baguette will be showcased at Parc des Princes, which serves as the home stadium for Paris Saint-Germain. The bakery's logo and commercials will be prominently displayed during matches, providing extensive visibility to fans in the stadium and a global audience.
Additionally, the Korean bakery plans to organize a special tasting event within the stadium premises to introduce visitors to its delectable signature pastries, as per Korea Times.
Paris Baguette is banking on the global reach and popularity of Paris Saint-Germain to catapult its brand recognition to new heights. With soccer stars like Lee Kang-in, Kylian Mbappe, and Ousmane Dembele gracing the field at Parc des Princes, millions of fans across the globe show immense enthusiasm for the club and its players.
With a strong presence in South Korea, Paris Baguette is now focusing on expanding its global franchise network. Currently, the brand operates over 3,400 stores in Korea and has successfully established 500 stores across 10 countries in North America, Europe, and Asia.
Collaborative Initiatives and Exciting Promotions for Paris Baguette, Paris Saint-Germain
The partnership between Paris Baguette and Paris Saint-Germain encompasses joint initiatives and promotional events. This includes the creation of engaging advertisement content featuring the club's players.
The two entities also plan to collaborate on the production and launch of unique merchandise. Moreover, lucky fans will have the opportunity to win free tickets to soccer matches at Parc des Princes through promotional events organized by Paris Baguette.
Marc Armstrong, CRO of Paris Saint-Germain, expressed his excitement about the partnership, noting the intriguing coincidence of bringing together two entities with "Paris" in their names.
Hur Jin-soo, President of SPC Group, highlighted the shared legacy of Paris as a gastronomic capital and the home of Paris Saint-Germain. By blending these two elements, Hur is confident that Paris Baguette can appeal to bread lovers worldwide, offering not only pleasure but also a sense of fun through their delightful creations.
Photo: PR Newswire
