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Pepsi revamped its looks and visual identity by unveiling a new logo and branding on Tuesday, March 28. The American beverage and snack manufacturer said the updated emblem will mark the new era of its brand.
Pepsi is rolling out its new logo in North America this coming fall, and next year, a global launch will follow. The logo is said to look a lot like the 1990s version but enhanced with the addition of some elements to make it look modern. The font and color were changed, and the new design was described as better aligned with the consumers’ recollection of the cola brand.
This is the first time in 14 years that Pepsi’s logo and branding were revised, and this was carried out as part of the company’s growth plan, according to its parent company, PepsiCo.
Fox Business mentioned that black and electric blue was chosen as the main shades for the updated Pepsi logo. PepsiCo explained that the black color "further shows the cola brand’s commitment to Pepsi Zero Sugar in the future.” In any case, the launch of Pepsi’s new logo and visual identity was scheduled in time for the brand’s 125th anniversary.
"At PepsiCo, we design our brands to tell a compelling and holistic story. Pepsi is a shining example of a brand that has consistently reinvented itself over 125 years to remain a part of pop culture and a part of people's lives," PepsiCo’s senior vice president and chief design officer, Mauro Porcini, said in a press release. "We designed the new brand identity to connect future generations with our brand's heritage, marrying distinction from our history with contemporary elements to signal our bold vision for what's to come."
Pepsi’s chief marketing officer, Todd Kapal further said, "Pepsi is an iconic brand that is constantly evolving with the times, as it has been a staple in pop culture and disrupted the category for the past 125 years and we couldn't be more excited to begin a new era for Pepsi.”
