ZenCash, a privacy-focused blockchain platform, has announced its brand expansion with a new name “Horizen” in its efforts to reflect the significant technical, commercial, and community developments it has achieved since its launch in May 2017.

“Horizen… reinforces the project’s forward-thinking and visionary mission to promote responsible privacy in every aspect of its users’ lives,” according to the official release.

With this announcement, ZenCash unveiled a refreshed logo and visual imagery and announced an elevated focus for its product offerings to include an on-chain treasury voting system, and side chains with smart contracting capability. Importantly, the platform’s cryptocurrency Zen will remain under ticker symbol ZEN.

“The ZenCash project has greatly evolved since its inception more than a year ago, and it’s now time to expand our brand to more accurately reflect our mission to promote the fundamental human right of privacy worldwide. What initially launched as a privacy-focused cryptocurrency has transformed into a much broader and deeply capable platform that will host a variety of privacy-focused applications, including secure messaging and publishing,” Horizen President and Co-founder Robert Viglione said.

“The Horizen brand completely embodies our technically-innovative mission and the sentiments of our community — we are a visionary privacy platform in which people can believe and to which they can belong.”

With this brand expansion, the platform will be able to go beyond peer-to-peer transactions and enable real-life uses, such as censorship-resistant publishing, the ability to build privacy-based applications, and the ability to generate basic income through ownership of their personal data.

In addition, the Horizen platform will feature a treasury voting system designed to let community members vote on issues such as resource allocation for work proposals. In collaboration with established partners, Horizen plans to research and develop a ZenVault wallet, blockDAG protocols for significantly increased scalability, and ASIC mining resistance.

“As we to pioneer innovation with our community and technical partners IOHK and Infopulse, our expanded brand encompasses our unlimited capability to deliver new product offerings, improve our platform for partners to build even more profitable applications, and enable personal freedom and liberty using technological privacy,” Horizen Executive Advisor and Co-founder Rolf Versluis said.

ZEN is one of the top 70 cryptocurrencies by market cap. It is currently trading at $19.66 at the time of writing.