Publishers Clearing House Launches Data Enabled Technology Solution to Harness Power of VIP Users

NEW YORK, April 18, 2018 -- Publishers Clearing House (PCH), a leading interactive media company and top destination for online free-to-play, chance-to-win entertainment, today launched a new VIP technology solution designed to harness user data to recognize and reward the most engaged PCH users. The new solution is a key lever contributing to a 400% increase in engagement for VIPs versus non-VIPs.  VIP users are now spending more than 34 minutes a day on site across PCH’s digital properties such as PCH.com. The VIP technology was deployed across the PCH platform to introduce new marketing opportunities for marketers to connect with the top, most engaged PCH users.

The new loyalty technology identifies frequent users and tailors real-time personalized messaging, email marketing, push notifications and rewards based on each individual user’s profile, preferences and onsite interactions. PCH uses advanced analytics to encourage users to move to the next level of engagement, from New Player to VIP Elite and rewards them based on time spent and overall activity. The VIP technology is built on top of a big data platform populated with data on more than 100 million registered users.  This data is used to power PCH’s digital entertainment offerings with curated product offers, preferred user status, reward points and chances to win exclusive VIP cash and prizes.

“Applying data to personalize each individual customer experience is something we do in every facet of our business,” said Mark Cullinane, SVP & GM Digital, PCH. “We have found that by communicating one to one with our most loyal users, we are able to enhance the customer journey for the people who are most passionate about PCH and as a direct result, we are able to achieve superior loyalty from them. This loyalty results in higher engagement which is an incredibly important metric for our advertisers.”

PCH is the leading destination for millions of people who are passionate about chance to win entertainment. By combining snackable content with fresh and innovative promotions, PCH offers its users an engaging and highly differentiated entertainment experience which is omnichannel across desktop, mobile web and mobile applications.

About Publishers Clearing House (PCH) and PCH/Media
Publishers Clearing House is a leading digital entertainment, commerce and marketing company that has put consumer engagement and loyalty at the center of its client solutions for more than 60 years. The company is famous for its Prize Patrol which surprises winners on their doorsteps with oversized checks in amounts ranging from $1,000.00 to $10,000,000.00 while TV cameras are rolling. PCH reaches more than 70% of all US households and is one of the only premium digital publishers to combine first-party user data with purchase data to help marketers and brands connect directly with their precise audiences. PCH’s headquarters is in Jericho, NY with additional offices in Portland (ME), Boston, New York City and Chicago. Learn more at media.pch.com.

MEDIA CONTACT:
Michael Tilus for Publishers Clearing House (PCH) and PCH/Media
[email protected]