Samsung Cuts U.S. Consumer Electronics Jobs as Headquarters Moves to Texas

Samsung Electronics has reduced its workforce in the United States as it relocates the headquarters of its consumer electronics business from New Jersey to Texas, affecting hundreds of employees while maintaining that the move is not part of a broader global restructuring.

According to Reuters, Samsung Electronics America said 739 positions in Englewood Cliffs, New Jersey, have been impacted by the headquarters relocation. The unit oversees the company’s display, smartphone, and consumer electronics businesses in the U.S., excluding its semiconductor operations. Samsung stated that most affected employees were offered relocation opportunities, while others were separated from the company.

In Plano, Texas, approximately 100 employees, including staff from Samsung’s mobile division, were also laid off, according to a person familiar with the matter. Internal documents reviewed by Reuters indicated that some employees received notice on June 30 about an enterprise-wide reduction in force that would significantly affect the organization. Recent LinkedIn posts from more than 30 current and former workers, including senior sales and marketing executives, also confirmed departures in both Texas and New Jersey.

The relocation comes less than a year after Samsung Electronics America moved into new offices in Englewood Cliffs. The New Jersey operation employs around 1,200 people, according to a previous announcement from U.S. Representative Josh Gottheimer.

Samsung said the headquarters move may result in workforce changes as some employees choose not to relocate and certain functions are streamlined to better align with business priorities. The company emphasized that the transition is designed to improve collaboration by bringing teams closer together within Texas’ expanding technology and artificial intelligence ecosystem.

The move follows Samsung’s strong financial momentum. The company recently projected a 19-fold increase in second-quarter operating profit, driven by robust demand for AI memory chips, and announced plans to invest hundreds of billions of dollars in expanding semiconductor manufacturing.

Texas has become a major destination for technology companies due to its lower taxes and business-friendly environment. Samsung already operates semiconductor manufacturing facilities and its mobile business hub in the state, joining firms such as Tesla and Oracle that have expanded major operations there.

Separately, Samsung SDS America, the company’s IT services affiliate, disclosed that 179 positions in Ridgefield Park, New Jersey, could be affected by its own North American headquarters relocation. Samsung said those staffing changes are unrelated to layoffs or restructuring.