100+ Global Companies Push Governments to Prioritize Electrification for Economic Growth 
Ukrainian Drone Makers Target Japan and Asia Defense Market 
WiseTech Global Denies Knowledge of Investigation Into Founder Richard White 
Oil Prices Steady as U.S.-Iran Truce Uncertainty and Middle East Tensions Keep Markets on Edge 
Asian Stocks Slide as AI Rally Pauses, South Korean Chipmakers Lead Regional Decline 
Meta Seeks Legal Shield From Child-Harm Lawsuits Amid KOSA Talks 
KPMG Australia Chairman and Senior Partners Exit Amid Escalating Whistleblower Scandal 
SK Hynix Overtakes Samsung as South Korea’s Most Valuable Company 
John Jumper Leaves Google DeepMind for Anthropic Amid Intensifying AI Talent Race 
SpaceX Stock Plunges 16% as KeyBanc Warns Valuation May Be Overstretched 
Singapore Inflation Stays Muted in May as Core CPI Misses Forecasts Ahead of MAS Review 
Canada Imposes 10% Tariff on Canned Vegetable Imports to Protect Domestic Industry 
US-Iran De-Escalation Shifts Washington’s Focus to AI Regulation and Crypto Legislation 
JPMorgan Sees Strong Strategic Value in Potential AbbVie Acquisition of Apogee Therapeutics 
Gold Price Rises as Investors Weigh U.S.-Iran Talks and Fed Policy Outlook 
Japan, U.S. Discuss Yen Weakness as Currency Intervention Concerns Grow 
Gold Prices Mixed as Stronger Dollar Offsets Safe-Haven Demand Amid U.S.-Iran Peace Talks 
Samsung Electronics, the South Korean company that makes mobile devices, has recently teamed up with well-known film directors for their promotion of Samsung Galaxy smartphones.
In its new campaign, it has tapped the award-winning director, Joe Wright, for the launching of the Samsung Galaxy S21 Ultra. The company presented the director by showing a new film he captured using the said device.
On Monday, Oct. 11, Samsung announced its partnership with Wright and other famed directors. The team-up is mainly for the production of films through using just one device. The movies will be filmed entirely with the electronic and tech company’s Galaxy smartphones. In this way, Samsung is hoping to show customers how good their mobile devices are.
As mentioned on Yonhap News Agency, Samsung’s partnership with the filmmakers is part of its campaign titled “Filmed #withGalaxy.” This was made to show and encourage people to use and broaden their creativity using the Galaxy phones.
It was said that Joe Wright, who is known for his directorial work in “Pride and Prejudice,” is the first filmmaker to be presented in the new Samsung campaign. Through the Galaxy S21 Ultra 5G, he filmed the entire “Princess & Peppernose” movie.
This is a musical film that features live-action choreography and puppetry. Wright said that he and his crew used the phone’s 13mm Ultra-Wide lens a lot and the results were excellent.
“My parents ran and founded the first dedicated puppet theater in the UK, and I thought this was the perfect opportunity to get back to my roots,” Wright said via the Samsung press release. “What surprised me the most throughout this process was how quick and easy it was to get right in there and be present with the characters and the story. The camera is always ready, and all you need to do is point and shoot.”
In any case, after Joe Wright’s “Princess & Peppernose” film, Samsung will follow it up with a movie produced by other celebrated directors such as China’s Sha Mo. he also used the Galaxy 21 Ultra 5G to film “Kids of Paradise.” Both Wright and Sha Mo’s films will be released at the Busan International Film Festival (BIFF) and they will be shown until Friday this week.
