Why financial hardship is more likely if you’re disabled or sick 
SoftBank Shares Surge as It Eyes Up to $30 Billion New Investment in OpenAI 
Rewardy Wallet and 1inch Collaborate to Simplify Multi-Chain DeFi Swaps with Native Token Gas Payments 
Puma’s Historic Rivalry With Adidas Enters a New Era as Anta Deal Signals Turnaround Push 
Google Halts UK YouTube TV Measurement Service After Legal Action 
Locked up then locked out: how NZ’s bank rules make life for ex-prisoners even harder 
California Governor Gavin Newsom Launches Review Into Alleged TikTok Content Suppression After U.S. Ownership Deal 
ASML’s EUV Lithography Machines Power Europe’s Most Valuable Tech Company 
Advantest Shares Hit Record High on Strong AI-Driven Earnings and Nvidia Demand 
Microsoft Restores Microsoft 365 Services After Widespread Outage 
Climate Adaptation at Home: How Irrigreen Makes Conservation Effortless 
Britain has almost 1 million young people not in work or education – here’s what evidence shows can change that 
Disaster or digital spectacle? The dangers of using floods to create social media content 
Rewardy Wallet Integrates 1inch Swap API to Enable Gasless, Optimized Token Swaps 
Samsung Electronics Posts Record Q4 2025 Profit as AI Chip Demand Soars 
Samsung Electronics reveals plans to embed generative AI in home appliances, transforming user experiences while championing eco-friendly solutions and setting new industry energy standards.
At the IFA tech trade show in Berlin, Yoo Mi-young, head of the software development team of Samsung's digital appliances division, shared the company's vision of incorporating advanced AI technologies into their products to improve users' lives.
According to Yoo, generative AI will be integrated into Samsung's home appliances' voice, vision, and display functions. This breakthrough will enable a deeper understanding of user preferences and behavior, allowing appliances to respond more intuitively to their needs. Imagine household gadgets engaging conversationally, providing tailored recipes, dietary suggestions, and personalized solutions based on past interactions.
In addition to enhancing user experience, Samsung is committed to environmental sustainability. The company is developing a new chipset that will significantly reduce energy consumption, which is particularly important as smarter devices process massive amounts of data. Yoo expressed Samsung's aim to create a chipset that consumes less than 0.1 watts per 24 hours of usage, setting a new industry standard.
Integrating AI technologies into home appliances holds special significance for European consumers, who increasingly prioritize energy efficiency. By optimizing energy consumption and reducing electricity bills, interconnected appliances demonstrate their value in helping users save money and promote eco-friendly living.
Transparency and accountability are foundational principles for Samsung in AI technology development. Yoo emphasized that fairness, transparency, and accountability drive the company's decisions and ensure ethical practices in this evolving field.
Samsung's dedication to smart home innovation began in 2014 with the acquisition of SmartThings, an open platform for the Internet of Things (IoT).
Through continued investment and research, the company aims to connect all home appliances, enabling them to sense and adapt to their surroundings based on learned patterns. This transformative approach enables appliances to recommend optimized settings, offering users the best options.
Photo: Rubaitul Azad/Unsplash
