Samsung Electronics reveals plans to embed generative AI in home appliances, transforming user experiences while championing eco-friendly solutions and setting new industry energy standards.
At the IFA tech trade show in Berlin, Yoo Mi-young, head of the software development team of Samsung's digital appliances division, shared the company's vision of incorporating advanced AI technologies into their products to improve users' lives.
According to Yoo, generative AI will be integrated into Samsung's home appliances' voice, vision, and display functions. This breakthrough will enable a deeper understanding of user preferences and behavior, allowing appliances to respond more intuitively to their needs. Imagine household gadgets engaging conversationally, providing tailored recipes, dietary suggestions, and personalized solutions based on past interactions.
In addition to enhancing user experience, Samsung is committed to environmental sustainability. The company is developing a new chipset that will significantly reduce energy consumption, which is particularly important as smarter devices process massive amounts of data. Yoo expressed Samsung's aim to create a chipset that consumes less than 0.1 watts per 24 hours of usage, setting a new industry standard.
Integrating AI technologies into home appliances holds special significance for European consumers, who increasingly prioritize energy efficiency. By optimizing energy consumption and reducing electricity bills, interconnected appliances demonstrate their value in helping users save money and promote eco-friendly living.
Transparency and accountability are foundational principles for Samsung in AI technology development. Yoo emphasized that fairness, transparency, and accountability drive the company's decisions and ensure ethical practices in this evolving field.
Samsung's dedication to smart home innovation began in 2014 with the acquisition of SmartThings, an open platform for the Internet of Things (IoT).
Through continued investment and research, the company aims to connect all home appliances, enabling them to sense and adapt to their surroundings based on learned patterns. This transformative approach enables appliances to recommend optimized settings, offering users the best options.
Photo: Rubaitul Azad/Unsplash


What’s the difference between baking powder and baking soda? It’s subtle, but significant
Global PC Makers Eye Chinese Memory Chip Suppliers Amid Ongoing Supply Crunch
OpenAI Expands Enterprise AI Strategy With Major Hiring Push Ahead of New Business Offering
Nintendo Shares Slide After Earnings Miss Raises Switch 2 Margin Concerns
Anthropic Eyes $350 Billion Valuation as AI Funding and Share Sale Accelerate
Alphabet’s Massive AI Spending Surge Signals Confidence in Google’s Growth Engine
Nvidia, ByteDance, and the U.S.-China AI Chip Standoff Over H200 Exports
Locked up then locked out: how NZ’s bank rules make life for ex-prisoners even harder
Nvidia Nears $20 Billion OpenAI Investment as AI Funding Race Intensifies
CK Hutchison Launches Arbitration After Panama Court Revokes Canal Port Licences
Can your cat recognise you by scent? New study shows it’s likely
Britain has almost 1 million young people not in work or education – here’s what evidence shows can change that
Instagram Outage Disrupts Thousands of U.S. Users
SoftBank Shares Slide After Arm Earnings Miss Fuels Tech Stock Sell-Off
Uber Ordered to Pay $8.5 Million in Bellwether Sexual Assault Lawsuit
Tencent Shares Slide After WeChat Restricts YuanBao AI Promotional Links
How to support someone who is grieving: five research-backed strategies 



