SmarterTravel Launches Innovative Travel Partnership Program with Performance Horizon

SAN FRANCISCO, April 04, 2018 -- Performance Horizon, the leading global provider of partner management software for global brands, recently launched SmarterTravel’s SmarterAds program for travel publishers on the Performance Horizon Partner Management Platform (PMP). In its first weeks since launch, enrollment in the SmarterAds program has far exceeded expectations as many travel publishers move quickly to capitalize on this lucrative new revenue stream.

SmarterAds is a turnkey self-service solution designed to enable travel publishers of all sizes to monetize their traffic through a suite of monetization products. By participating in this B2B partnership program, travel publishers can add revenue-driving advertisements to their pages quickly and easily, and get paid faster than other industry offerings.

By choosing Performance Horizon to deliver and manage this program, SmarterTravel can cultivate direct relationships with travel publishers, simplifying and speeding up the process of onboarding and implementation. It also ensures that SmarterTravel and its partners gain access to real-time data and insights to understand which programs and offers are driving better conversion rates.

“We developed the SmarterAds program to give all travel publishers efficient and effective new ways to drive revenue and monetize their traffic,” said Eric Bosco, General Manager of SmarterTravel. “Our implementation through Performance Horizon gives us the direct connections we want with our publisher partners, along with unprecedented insight into partner performance and the customer path to purchase.”

As part of the SmarterAds program, the parties are sharing visitor meta data in order to deliver customized messages and offers based upon where a visitor is in the path to purchase journey. The SmarterAds program leads the industry with its full spectrum of partner programs and models. Many companies are broadening their definition of the partner channel as they forge new ways of working with other companies for mutual benefit. New models and payment structures like SmarterAds are helping accelerate this already fast-growing industry.

“Transformational partnership programs like SmarterAds give companies new ways to create value,” said Malcolm Cowley, Co-founder and CEO of Performance Horizon. “We’re excited to see SmarterTravel leverage the depth and flexibility of our platform to power this program and drive extraordinary growth.”

About Performance Horizon
Performance Horizon helps the world's leading brands build powerful business partnerships that drive extraordinary business growth. The Performance Horizon Partner Management Platform (PMP) is an end-to-end, SaaS-based solution for forming, managing, analyzing, and predicting the future results of partner marketing programs using artificial intelligence. Hundreds of the world’s largest brands leverage our real-time technology to drive and manage more than $6B in sales across 214 countries and territories worldwide. To learn more about Performance Horizon and partner marketing, visit performancehorizon.com.

About SmarterTravel
SmarterTravel’s SmarterAds program offers online travel publishers a comprehensive suite of monetization solutions designed to optimize revenue at every juncture in a traveler’s online booking journey. With an industry leading array of products, our solutions are fully customizable and easy to implement. SmarterTravel, a TripAdvisor Company, owns twelve travel brands, part of a network that reaches nearly 200 million unique visitors every month, helping them find the right trip at the right price. Learn more at WeAreSmarterAds.com.

Media Contact:
Diane Anderson, WIT Strategy for Performance Horizon
415.254.9086
[email protected]