Starbucks, Baemin Ink Delivery Partnership Deal in South Korea

Starbucks and Baedal Minjok, also known as Baemin in South Korea, have teamed up for the delivery business. The coffee chain said on Wednesday, April 3, that it will use the delivery app to bring orders to the homes and offices of its customers in the territory.

Launch of the Delivery Service

Baedal Minjok said it will start delivering beverages and food from Starbucks stores on April 18. The food delivery company owned by the Woowa Brothers shared that this partnership will help fulfill some of its goals as it strives to bolster its services in the country.

According to Yonhap News Agency, until the deal with Baedal Minjok was signed recently, Starbucks has been delivering its coffee drinks and food products to its customers through its delivery app. Thus, Baemin will be the first delivery service that Starbucks will use outside of its in-house app.

Availability of Service in SB Locations

Hankyung News reported that, as the service is still new, Baemin delivery will initially be offered in select 31 Starbucks stores. For three days starting April 15, the service will only be available in these branches, and then it will be expanded to include 700 more outlets across the country starting April 18.

In a statement, an official revealed that Baedal Minjok and Starbucks have yet to discuss if they will also include merchandise like tumblers and cups in the list of items that can be delivered. "The two companies will discuss whether to add tumblers, cups, and other Starbucks goods to the delivery list," the official said.

Woowa Brothers’ chief marketing officer, Woo Eun, also added in a separate statement, “We will expand our cooperative relationship with Starbucks and create a service that many consumers can conveniently use.”

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