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Starbucks Korea launched its loyalty program on Polygon in December of last year, and now it said it will begin issuing NFTs on said blockchain platform next month. The coffee chain explained that this move is part of its push to incentivize customers to be encouraged to use reusable cups.
As per NFT Plazas, Starbucks Korea will give “eco-stamps” to customers every time they buy particular drinks that are eligible to be exchanged with limited-edition non-fungible tokens. These NFTs are said to have been created in partnership with Print Bakery, a South Korean art platform, and NFT artist, DADAZ.
Starbucks Promo for Sustainable Eco-Friendly Goal
The Korean unit of Starbucks is launching the “Eco Tumbler Beverage Coupons” that customers may collect for NFT rewards. The main aim of this campaign is to promote going “green” in a more extensive way.
Starbucks Korea changed its tumbler coupon policy so more customers will opt for reusable cups every time they buy from the stores. Through this practice, the coffee chain will issue highly rare NFTs, which people can get for simply choosing to be eco-friendly.
Upgraded Loyalty Rewards
Before the NFT reward for reusable drink cups was announced, the company had rewarded customers with complimentary beverage vouchers. This has been upgraded to offer digital tokens, which are currently popular.
Starting in January 2024, Starbucks Korea will activate the new tumbler coupon policy and issuance of NFTs. The company hopes this will accelerate the use of personal cups in its stores starting next year.
Moreover, Aju News reported that the coffee house changed how it uses coupons as rewards when using a tumbler for purchase to spread the culture of using personal cups while providing customized, environmentally-friendly benefits to customers.
“We hope that the changed tumbler coupon use policy and the issuance of NFTs with scarcity will serve as a catalyst for positive changes in the local community by activating the use of personal cups,” Starbucks Korea’s marketing chief, Kim Beom Soo, said in a statement.
Photo by: Jason Yuen/Unsplash
