Starbucks Japan Unveils Unique 'Osatsu Butter Frappuccino' for Autumn 2023

Starbucks Japan introduces a unique Autumn treat: the Osatsu Butter Frappuccino, blending sweet potato, honey, and butter. Derived from "satsumaimo" or sweet potato, this limited-time offering captures 2023's theme, "Harvest Autumn - Everyone is an Artist," available nationwide from Sept. 1 to Oct. 1.

For Starbucks Japan, Fall or Autumn is one of the most popular seasons; thus, it has been coming up with new food and drink items in this period. Many of the brand's products have also become well-known after being launched for a limited time, and the new Osatsu Butter Frappuccino also falls in this special limited drink offering.

The Japan unit of Starbucks is also known for introducing unique flavors. With the new butter, sweet potato, and honey-infused beverage, it has struck again to enliven the Autumn 2023 season just like it always did yearly. It has never repeated a drink; thus, the Japanese stores have already accumulated a list of unique drinks that are mostly added to the menu based on the current season.

In any case, Starbucks Japan is bringing its newest Osatsu Butter Frappuccino to its stores nationwide. The company said it will be available starting Friday, Sept. 1. The drink got its "Osatsu" name by abbreviating the Japanese word "satsumaimo," which means sweet potato.

This is the first Starbucks drink that combines the mild sweetness of the said vegetable crop and honey butter. Japan Post reported that the drink was created based on this year's Fall theme: "Harvest Autumn - Everyone is an Artist."

Finally, Starbucks Japan is releasing the Osatsu Butter Frappuccino on Sept. 1, and it will be around until Oct. 1. It will be sold in just one size only, and the tall size is priced at ¥690 for dine-in orders and ¥678 for take-out.

Photo by: Starbucks Japan Press Release