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Starbucks just announced the return of its Pumpkin Spice Latte drink for the fall, and the coffee chain is adding more thrill to the season by introducing a new beverage called the Apple Crisp Macchiato.
The PSL is a returning menu on Starbucks' list of drinks, while the Apple Crisp Macchiato is something totally new and apparently, an addition to the brand’s seasonal lineup. The espresso drink is joining the brand’s menu for the autumn this year.
This means that aside from the popular PSL and Pumpkin Cream Cold Brew that just made their comeback on Tuesday, Aug. 24, the apple-flavored macchiato will be on the list for this season’s newest taste and flavor.
According to CNBC, Starbucks' new espresso beverage, Apple Crisp Macchiato, is made with apple, brown sugar, and steamed milk. It also has caramelized apple drizzle on the foam on top. While this has been on the menu for years, this is different as it was made with apple puree, so it is considered a new item. Customers can enjoy this in two ways - in either hot or cold.
Starbucks said that it added the new drink as its R&D team was inspired to test out other fall flavors to create a new beverage, and they have settled for the spicy baked apple. Based on market research, this red, plump fruit is one of America’s favorites and was used in 58% of menus in the U.S.
“Pumpkin spice is now a default option on fall menus, so foodservice operators have to find new flavors to set themselves apart, which is why we see additional flavors like chai and apple trending in the fall,” Mike Kostyo of the Datassential research firm said.
Finally, Food & Wine reported that finding the right flavor for the new drink was complicated, but Starbucks was able to come up with a final recipe. The company’s R&D team’s senior manager, Raegan Powell, explained that their choice of new flavor was decided based on what they heard the customers wanted. He said that while developing ingredients, people are saying they want more apples.
