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Target Corporation expands its innovative offerings by introducing Starbucks curbside pickup in over 1,700 U.S. stores. Following a successful trial, the retail juggernaut takes a caffeinated step towards boosting sales starting this month.
Target is serving up Starbucks orders in a bid to augment its sales. The company said this is its newest fulfillment feature, announced on Wednesday, Aug. 9.
The Minneapolis, Minnesota-headquartered retail corporation will start rolling out the Starbucks curbside pickup service this month and expect the new feature to be available nationwide by October. This move is an expansion of the project after a successful trial run.
According to CNBC, Target launched the trial of the curbside pickup for Starbucks food and drinks in the fall. Through the service, shoppers could buy their favorite Starbucks coffee, bread, and cakes when picking up their groceries or any other purchases at Target which they made online.
The company has been tweaking the service since implementing curbside pickup in select stores to make it even better. Its “Drive Up” offer became popular, and Target said it helped fuel its sales growth. With the success and rising popularity of the offering, the company is now making the Starbucks pickup a permanent service at its stores.
“After a successful pilot, Drive Up with Starbucks is rolling out to Target’s more than 1,700 stores with both a Starbucks Café and Drive Up service by early October,” Target stated in the announcement. “Target and Starbucks have partnered to offer the convenience of freshly prepared Starbucks favorites through a curbside order pickup, marking yet another way we are energizing and easing the shopping experience. We are the first retailer to offer this service at this scale.”
The company added, “Drive Up with Starbucks has already proven highly popular with guests. The three top-selling items are iced brown sugar oat milk shaken espresso, birthday cake pop, and iced caramel macchiato.”
Photo by: Target Newsroom
