Thailand’s wellness economy reached $46.5 billion in 2025, with tourism the largest segment and wellness real estate expanding fastest, according to the Global Wellness Institute. The market grew 8.8%, and Thailand ranked 26th worldwide and ninth in Asia-Pacific by size.
Wellness real estate rose 66.7% from 2024 to $1.2 billion. GWI ranked Thailand first in Asia-Pacific and 11th globally for growth in the category. The institute said interest in wellness-oriented housing, hospitality projects and other built spaces helped account for the increase.
Tourism generated $14.5 billion, and GWI counted 17.5 million inbound and domestic wellness trips. Spas reached $2.3 billion after growing 19.6%. Healthy eating, nutrition and weight loss totaled $10.7 billion, up 14.4%, while personal care and beauty reached $7.6 billion, an 11.4% increase.
GWI’s estimate spans 11 industries, tracking spending across products, services, travel and technology. The categories cover consumer activity beyond health care alone. The institute credited BDMS Wellness Clinic’s continuing partnership for its research on Thailand.
GWI’s global monitor valued the worldwide wellness economy at $7.5 trillion in 2025, up 8.9%. EconoTimes previously covered the institute’s global estimate. GWI said earlier gains from 2022 through 2024 reflected a rebound after declines in 2020 and 2021.
The institute’s releases give different figures for Thailand’s 2024 growth. A February publication valued the market at $38.8 billion in 2023 and $42.7 billion in 2024, a 10.1% increase; GWI’s Nov. 12 update lists 2024 growth at 11.6%. The newer release does not reconcile the figures.
The Global Wellness Summit’s 20th anniversary program in Phuket is scheduled to end Friday, Nov. 13.
