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TikTok has agreed to pull its 'Lite' rewards program from the European Union, aligning with the Digital Services Act, according to the European Commission.
Engagement Features of TikTok Lite Rewards
According to a statement released by the European Commission on Monday, ByteDance's TikTok has reached an agreement to permanently withdraw its TikTok Lite rewards program from the European Union in order to comply with the Digital Services Act (DSA) of the bloc.
Reuters reports that TikTok Lite includes a "Reward Programme" that enables users to accumulate points by completing specific actions on the network. These activities include watching videos, liking content, following producers, and requesting friends to join the platform at the same time.
EU Demands for Emergency Risk Assessment
Shortly after the app was released in France and Spain, the European Union (EU) required that TikTok conduct an emergency risk assessment on the app. This was done because of worries regarding the app's potential influence on the mental health of users, particularly for youngsters.
Large online platforms are expected to declare any potential hazards associated with new functionality to the European Union (EU) prior to the launch of these new functionalities, and they are also required to implement appropriate measures to manage these risks.
In a statement, the executive arm of the European Union (EU) stated that TikTok has now made legally obligatory pledges to withdraw the rewards program from the EU and to refrain from launching any other scheme that might undermine the judgment.
Potential Fines for Breaching DSA Commitments
"Any breach of the commitments would immediately amount to a breach of the DSA and could therefore lead to fines," the commission stated in its statement.
Per CNA, the company also stated that an additional examination into whether or not TikTok violated online content standards that were designed to safeguard children and ensure that advertising was transparent was still ongoing.
The social media platform was put in jeopardy of receiving a significant fine as a result of the investigation that was initiated in February.
