Tottenham Hotspur star Son Heung-Min has signed an endorsement deal with UK luxury fashion house Burberry.
With a combined social media following of more than 12.6 million, Son, a South Korean national team soccer star, is one of the most well-known Asian players in European soccer.
Following Manchester City and England's Jack Grealish, who signed a reported seven-figure Gucci deal in April, and French striker Kylian Mbappe, who became a Dior ambassador in December, Son is the latest soccer player to partner with a high-fashion brand.
According to Son, he loves Burberry’s strive for imagination and innovation, which are values that he champions.


Why have so few atrocities ever been recognised as genocide?
Parents abused by their children often suffer in silence – specialist therapy is helping them find a voice
OpenAI Expands Enterprise AI Strategy With Major Hiring Push Ahead of New Business Offering
South Korea Assures U.S. on Trade Deal Commitments Amid Tariff Concerns
US Reviewing Visa Denial for Venezuelan Little League Team Barred from World Series
Canada’s local food system faces major roadblocks without urgent policy changes
Bank of Japan Signals Readiness for Near-Term Rate Hike as Inflation Nears Target
Global PC Makers Eye Chinese Memory Chip Suppliers Amid Ongoing Supply Crunch
Why the Australian Open’s online tennis coverage looks like a Wii sports game
Locked up then locked out: how NZ’s bank rules make life for ex-prisoners even harder
American Airlines CEO to Meet Pilots Union Amid Storm Response and Financial Concerns
Silver Prices Plunge in Asian Trade as Dollar Strength Triggers Fresh Precious Metals Sell-Off
Instagram Outage Disrupts Thousands of U.S. Users
Extreme heat, flooding, wildfires – Colorado’s formerly incarcerated people on the hazards they faced behind bars
Trump Lifts 25% Tariff on Indian Goods in Strategic U.S.–India Trade and Energy Deal 



