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Google will prevent advertising to appear alongside climate change claims that contradict well-established scientific consensus next month to prevent those spreading misinformation from making money.
The policy applies to YouTube and other Google platform content that refers to climate change as a hoax or a scam. It also applies to those that deny that greenhouse gas emissions or human activity contribute to climate change.
According to Google, a growing number of their advertising and publishing partners have expressed concerns about ads that run alongside or promote inaccurate climate change claims.
Last month, Facebook announced its program to combat climate misinformation, including a $1 million grant to support fact-checking of false climate claims.
Other pro-climate efforts by Google include putting a Google Maps setting that shows users the most eco-friendly route.
