Transform Inc.Selects Seasoned Executive to Lead Data Analysis Sales

Seattle, Washington, March 30, 2017 --

Engineers of Opportunity

Transform Inc., developers of RevTech, an innovative platform that optimizes revenue generation by applying machine learning to massive amounts of marketing and sales data, announces the appointment of Charlie Butt as Vice President of Sales. Charlie will be leveraging his twenty years of B2B relationship management experience in technology to implement growth strategies expanding Transform’s customer base and empowering more organizations to tap into the incredible decision-making power of big data analytics.

Prior to Transform, Charlie held sales leadership roles at several technology organizations where he worked with clients representing telecommunications, pharmaceuticals, CPG, travel and retail. In his previous position, as VP of Hotel Partnerships at Stash Hotel Rewards, he developed a sales plans improving customer life-cycles and resulting in extraordinary annual revenue growth. Earlier he served as the Director of Business Development at buuteeq, Inc. where he helped major hotel brands increase occupancy rates and reduce distribution costs. The company was ultimately acquired by travel giant Priceline. Charlie’s previous experiences at Lumata, Inc., Photobucket Corporation and Infospace, Inc. position him perfectly to excel in his new role.

“Charlie’s startup experience both in growing and developing revenues as well as building enterprise class sales teams will be invaluable at this stage where our focus is on customer acquisition and team expansion,” said Randa Minkarah, Transform’s co-founder and COO.

By synthesizing vast amounts of business intelligence including marketing, pricing, sales and product information, RevTech provides strategic recommendations to address key factors affecting a brand’s profitability. Under Charlie’s direction, the sales team will help customers discover the technology’s groundbreaking ability to quickly and cost-effectively overcome complex data silos to amplify revenues.

“With the Transform platform’s unique ability to ingest various types of critical internal and external data, normalize it, apply advanced mathematical modeling, and make actionable recommendations to grow revenues, the timing is perfect as enterprise companies need to make data-driven decisions to grow and stay competitive.  I look forward to building a team to help business leaders at all levels make better and faster decisions to drive their success,” stated Charlie.

Charlie holds a Master of Business Administration (MBA) with a concentration in economics from the University of Washington as well as a Bachelor of Arts from Middlebury College.

About Transform

Transform Inc. is a Seattle-based company launched in 2014 with the first-of-its-kind, data-driven revenue growth platform for enterprise businesses. Transform’s customers gain the ability to predict and optimize all aspects of revenue generation including marketing, sales and product strategies.  Transform provides data collection, refinement and analysis that is delivered as visualized recommendations. The result is rapid action to drive top line growth. For more information on Transform, please visit www.transform.co.

Zachary Weiner 
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