Twitter Could Start Charging Power Users To Compensate For Loss In Revenue

Even though it is currently one of the most popular and influential social media platforms in the market, Twitter has been having trouble monetizing ads the way Facebook has been able to do. As a result, even though it has over 319 million users, it is still bleeding financially. In order to solve this crisis, it seems the microblogging site is at least considering charging its power users for using its advanced service.

To be clear, Twitter hasn’t made any official announcements to confirm that it was thinking about charging professionals to use some of its more sophisticated tools. Rather, the media has been getting the idea thanks to screenshots of surveys being done by the social network to get the feedback of users on the concepts.

In the images, it would seem that Twitter is testing the waters if anyone is willing to pay $20 per month to use TweetDeck. The features were also listed, which do boast some rather appealing services that might just be worth the asking price. In a statement to The Verge, a spokesperson from Twitter confirmed that a survey was conducted and explained that it was meant to improve the quality of the advanced options.

“We’re conducting this survey to assess the interest in a new, more enhanced version of Tweetdeck,” the spokesperson said. “We regularly conduct user research to gather feedback about people’s Twitter experience and to better inform our product investment decisions, and we're exploring several ways to make Tweetdeck even more valuable for professionals.”

Although the advanced tools could potentially be open to all users, it would seem that this upgraded system is meant more for journalists and other high-flying professionals who live on the fast lane, Fortune notes. These are basically users who need to be both up to date on information and keep others updated on the latest events in the fastest and more efficient way possible.