United States Equine Market, 2020: Important Developments Shaping the Market and Their Implications

Dublin, March 28, 2017 -- Research and Markets has announced the addition of the "U.S. Equine Market, 3rd Edition" report to their offering.

This report analyzes U.S. equine market trends during the 2012-2016 period, overall and for two major categories: supplies (including feed) and services. An overall market forecast is provided for year 2020.

The report examines the most important developments shaping the market and their implications, including internal and external market drivers, industry trends (legislation, marketing, new product development, etc.), competitive and retail channel trends, and trends in equine ownership.

Although this report focuses on consumer-driven trends, it also analyzes trends across the entire equine industry to provide perspective and insight.

Key Topics Covered:

CHAPTER 1: EXECUTIVE SUMMARY

MARKET TRENDS

• Equine Market Sales Continue Slide
• Industry Becoming More Optimistic

COMPETITIVE TRENDS

• The Competitive Landscape
• The Major Marketers
• Equine Pharmaceutical Companies
• Equine Product Retailers

MARKETING AND NEW PRODUCT TRENDS

• Marketing Trends
• New Product Trends
• Equine Services

CONSUMER TRENDS

• Horse Ownership Trends
• Horse Owners Ride for Pleasure
• Trends in Horse Product Purchases

CHAPTER 2: THE MARKET

• Equine Market Sales Continue Slide
• Horse Owner Expenses

THE HORSE POPULATION

• U.S. Boasts More Than 10 Million Horses
• Horses by Type
• Horse Disciplines

MARKET OUTLOOK

• Industry Becoming More Optimistic as it Searches for Stability
• Unwanted Horses
• Equine Therapy
• Environmental Impact of Equine Industry
• Natural Horsemanship

LEGISLATION

• Soaring Rules Released
• Horse Transportation Safety Act
• The Horseracing Integrity and Safety Act
• Legislation Impacting Horse Slaughter

LOOKING AHEAD

• Horse Ownership Declines Stabilize

CHAPTER 3: COMPETITIVE TRENDS

INTRODUCTION

• The Competitive Landscape
• Mergers and Acquisitions

THE MAJOR MARKETERS

• Purina Mills (Land O'Lakes)
• Cargill
• Manna Pro
• Farnam
• Mars, Inc. and Buckeye
• Kent Nutrition Group

EQUINE PHARMACEUTICAL COMPANIES

• Overview
• Zoetis
• Boehringer Ingelheim / Merial
• Merck Animal Health
• Virbac

EQUINE PRODUCT RETAILERS

• Horse Retailing Highly Fragmented
• SmartPak Equine
• Dover Saddlery
• Valley Vet Supply
• Jeffers Pet
• Tractor Supply Co.
• TABcom
• Search Ad for State Line Tack
• KBC Horse Supplies
• Doctors Foster and Smith
• Home Improvement Stores and Hardware Stores

CHAPTER 4: MARKETING & NEW PRODUCT TRENDS

MARKETING TRENDS

• Expert Advice
• Customer Feedback and Participation
• Guarantees
• Humor
• Ease of Use
• Celebrity Endorsements
• Human/Animal Bond
• Performance
• Sponsorships
• Mobile Marketing
• Local Radio
• Social Responsibility

NEW PRODUCT TRENDS

• New Feed Products
• New Supplement and Feed Additive Products
• Horse Health Care Products
• Tack and Grooming Products

EQUINE SERVICES

• Veterinary Care
• Farriers
• Dental Care
• Other Health Services
• Equine Insurance

CHAPTER 5: CONSUMER TRENDS

HORSE OWNERSHIP TRENDS

• Methodology and Data Sources
• Pet Horse Ownership on Decline
• Horse Owners Ride for Pleasure
• USDA Finds Texas Has Highest Horse Population

TRENDS IN HORSE-RELATED ACTIVITIES

QUARTER HORSE SHOW PARTICIPATION HITS NEW HEIGHTS

• Healthy Interest in Horse Racing

TRENDS IN HORSE PRODUCT PURCHASES

• Veterinarians Are the Top Information Source
• Feed Leads Horse-Related Purchases

For more information about this report visit http://www.researchandmarkets.com/research/55vpnq/u_s_equine

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