Valentine's Day Just Got More Playful with New Blow Me a Kiss(TM) Cards from American Greetings

CLEVELAND, Feb. 3, 2016 -- Flowers are waiting to be sent, "I love you's" are waiting to be said, and candy is waiting to be eaten. All the Valentine's Day standards are top of mind right now, but make sure this year's card is anything but standard. Celebrate the fun and lighthearted side of love with a pair of big, red lips and a playful message from the brand-new Blow Me a Kiss™ collection of Valentine's Day cards from American Greetings.

Get ready to pucker up with Blow Me a Kiss! This innovative new line of cards pairs blow sensor technology with photo animals in kissing booths to create a one-of-a-kind wish. Just blow the animal a "kiss" and laugh as the character's ridiculous red lips bounce up and down and "sing" a silly song. With warm and funny messages that will surprise and delight that special someone, your every wish will be sealed with a kiss. Designs in this charming collection include a monkey who goes wild for make-outs, a puckered up piggy and a squirrel offering "furry little kisses that'll straighten your tail!"

"The Blow Me a Kiss cards are perfect for Valentine's Day because their unique blend of innovative technology, heartfelt messages and amusing antics offer consumers an exciting new way to say 'I love you,'" said Carol Miller, vice president of corporate innovation at American Greetings. "These new-to-the-world cards will make your valentine will feel extra-special."

As an industry leader in greeting card inventions, American Greetings has introduced more than 150 new greeting card formats under the Inventions™ brand, offering the ultimate selection of exciting, new-to-the-world ways to celebrate birthdays and other happy occasions. Incorporating brand-new twists on technology in cards with carefully written copy and celebratory artwork, the combined effect is the perfect selection of greeting cards that are sure to surprise and delight any recipient. Continue the fun and spread the wow factor of our dynamic greeting card innovations by sharing your pictures, videos and messages on social platforms with the hashtag #BestCardEver.

Consumers can find Blow Me a Kiss™ cards, in addition to a great selection of inspiring cards from American Greetings, at participating drug chains, grocery stores and mass retailers nationwide, as well as in American Greetings and Carlton Cards retail stores. Those who enjoy sending ecards can share American Greetings cards online from www.americangreetings.com. For more information on American Greetings, visit www.corporate.americangreetings.com. You can also follow American Greetings on Twitter, Facebook, American Greetings blog, YouTube, Pinterest, Google+ and Instagram.

About American Greetings Corporation

As a leader in meaningful connections, American Greetings Corporation is a creator and manufacturer of innovative social expression products that assist consumers in making the world a more thoughtful and caring place. Founded in 1906, the Company's major greeting card lines are American Greetings, Carlton Cards, Gibson, Recycled Paper Greetings and Papyrus, and other paper product offerings include DesignWare party goods and American Greetings and Plus Mark gift-wrap and boxed cards. American Greetings also has one of the largest collections of greetings on the Web, including greeting cards available at Cardstore.com and ecards available at AmericanGreetings.com. In addition to its product lines, American Greetings also creates and licenses popular character brands through the AG Entertainment group. Headquartered in Cleveland, Ohio, American Greetings generates annual revenue of approximately $2 billion, and its products can be found in retail outlets worldwide. For more information on the Company, visit www.corporate.americangreetings.com.

A photo accompanying this release is available at: http://www.globenewswire.com/newsroom/prs/?pkgid=38758

CONTACT: Megan Baucco
         Assistant Manager, Marketing Communications
         216.252.7300 ext. 2841