WSJ. Custom Studios and UBS partner on China campaign

LONDON, Nov. 06, 2017 -- WSJ. Custom Studios and UBS have partnered on a global content campaign that addresses the impact of China’s economic transformation and identifies new investment opportunities.

The campaign, titled ‘Fast & Forward: China Shifting Gears,’ highlights how China’s economy is changing through unexpected stories of startups, entrepreneurs and industry trends.

The campaign, designed and brokered by Spark Foundry, is also supported by further content on Mashable.com.

Using a combination of videos, articles, timelines and infographics, the campaign offers a unique take on how the “Made in China” brand is transforming to represent quality and innovation, and why investors should take note.

Running through March 2018, the campaign is supported by digital display, social and print.

The campaign focuses on four key themes and areas of China’s innovation economy:

• The brilliant minds powering a revolution in precision medicine
• Futuristic factories and the Fourth Industrial Revolution
• China’s booming green car market and rise of the middle class
• How China’s revolutionary prefabricated skyscrapers are saving lives -- and the environment

"China is transforming itself faster than ever and is on the cutting-edge of innovation. The implications for investors and the global economy at large are striking. The purpose of our partnership with WSJ. Custom Studios is to raise awareness of this radical shift happening in China," said Amy Lo, Chairman and Head Greater China, UBS Wealth Management, and Country Head, UBS Hong Kong.

“Our aim is to present world-class thought leadership to our WSJ members. UBS’s deep knowledge and insights into the Chinese economy matched with WSJ. Custom Studios’ creativity is a perfect combination to create compelling content across our platforms,” said William Lewis, CEO of Dow Jones and Publisher of The Wall Street Journal.

About WSJ. Custom Studios
WSJ. Custom Studios is the award-winning creative and brand marketing division of The Wall Street Journal. Comprising a global team of writers, editors, filmmakers, designers, web developers and content marketing strategists, WSJ. Custom Studios helps global brands tell their story to the coveted audience of The Wall Street Journal. WSJ. Custom Studios is a unit of The Wall Street Journal Advertising Department. 

About UBS

UBS provides financial advice and solutions to wealthy, institutional and corporate clients worldwide, as well as private clients in Switzerland. The operational structure of the Group is comprised of our Corporate Center and five business divisions: Wealth Management, Wealth Management Americas, Personal & Corporate Banking, Asset Management and the Investment Bank. UBS's strategy builds on the strengths of all of its businesses and focuses its efforts on areas in which it excels, while seeking to capitalize on the compelling growth prospects in the businesses and regions in which it operates, in order to generate attractive and sustainable returns for its shareholders. All of its businesses are capital-efficient and benefit from a strong competitive position in their targeted markets.

About Spark Foundry

Spark Foundry is one of five global media agency brands within Publicis Media, and has offices within Publicis One, both of which are key divisions of Publicis Groupe [Euronext Paris FR0000130577, CAC 40]. Spark Foundry’s bold vision harnesses a startup spirit with a powerhouse soul that melds an entrepreneurial, innovative business approach with the full resources, capabilities and marketplace clout of Publicis Media. With 3,500 employees across the world, the agency leverages the best industry talent and a growing footprint of offices in key markets including the U.S., UK, MENA, Poland, Australia and China.

Media Contact
Sophie Bent 
Dow Jones
[email protected]