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Warner Bros Discovery Inc. said on Tuesday, Dec. 13, that it has added its Discovery+ streaming service to Amazon Prime Video in Canada. This setup will allow all users of the Prime paid subscription service to easily register for the ad-free version of the streaming service.
According to Reuters, the monthly fee for Discovery+ on Amazon Prime Video is C$6.99 or US$5.16. It should be noted that the fee does not include applicable taxes yet, so the total payment could be a bit higher than posted.
Discovery+ originally arrived in Canada last year through Apple TV and Amazon Fire TV. The service is also available via Apple and Google devices when it was first launched in the country.
In any case, the cooperation between Warner Bros Discovery and Disney Plus also saw the return of HBO Max and other channels owned by the former to the Prime Video platform in the United States.
HBO Max was pulled out from Disney Plus due to objections from AT&T Inc., which was the company’s previous owner. The channels have been gone for a year, and it is back on the streaming site for a week now.
Warner Bros Discovery brought HBO Max to Prime Video again as it is searching for other ways to earn more revenue. The Los Angeles Times reported that subscribers of Amazon Prime Video in the U.S. will have to pay an additional $14.99 per month to activate the channel that houses many series such as “The Big Bang Theory” and the “House of the Dragon.”
"Warner Bros. Discovery is committed to making HBO Max available to as broad an audience as possible while also advancing our data-driven approach to understanding our customers and best serving their viewing interests,” Warner Bros. Discovery’s chief revenue and marketing officer, Bruce Campbell, said in a press release. “Today, we are thrilled to take an important step forward by announcing that HBO Max is returning to Prime Video Channels."
Prime Video vice president, Cem Sibay, also said, "It is truly been a milestone year for Prime Video, and we are humbled by the viewer engagement and critics' response to our marquee releases and with the addition of HBO Max again, customers can easily add this subscription and enjoy even more award-winning and fan favorite entertainment on Prime Video."
