Warner Bros has partnered with Jinjiang International to develop a Harry Potter Studio Tour in Shanghai, marking its third global location after London and Tokyo. The attraction, covering over 53,000 square meters, will offer an immersive behind-the-scenes experience of the beloved Harry Potter films, featuring recreated scenes and iconic sets.
Jinjiang International announced the project on social media, stating that the studio tour will be part of a major renovation of its existing Shanghai theme park. The project is expected to open in 2027, pending regulatory approval.
China remains a lucrative market for the Harry Potter franchise, with strong fan engagement despite strict film quotas favoring domestic content. The Wizarding World of Harry Potter at Universal Studios Beijing has already proven successful, and all eight Harry Potter movies were re-released in Chinese theaters last year, drawing significant interest.
This expansion highlights Warner Bros' commitment to growing its presence in China, leveraging the enduring popularity of J.K. Rowling's magical universe. With its immersive storytelling and cinematic appeal, the Shanghai Harry Potter Studio Tour is set to become a major attraction for fans and tourists alike.