Xinhuanet released a video at the 7th World Media Summit examining AI’s effect on media and journalism’s principles, as participants outlined a separate effort to develop standards for AI applications in media.
The 3:27 preview was posted Nov. 7 and pairs AI-generated imagery with live-action and archival footage. Titled “AI-Powered, Toward a Shared New Future,” the clip considers how media organizations can cooperate as AI changes the role of news media. The post situates those questions within media’s adjustment to an era shaped by AI.
The video also links those themes to the 95th anniversary of Xinhua News Agency. Chen Kaixing and Yan Tao are credited with the concept; Wang Zijiao directed the clip. Xinhua News Agency’s Foreign Affairs Bureau and Xinhuanet co-produced it.
Xinhua News Agency and the Beijing municipal government organized the summit, held in Beijing from Nov. 5 to 9 under the theme “Media in the Intelligent Age: From Consensus to Action.” Xinhua reported nearly 500 representatives from nearly 330 media outlets, think tanks and government bodies took part, representing 112 countries and regions. The United Nations and other international organizations were also represented.
The World Media Summit began in 2009, and Xinhua said the previous edition was held in Urumqi in 2024. The summit’s Beijing Consensus called for AI use that is inclusive and responsible, with benefits available to media organizations at different stages of development and in every country, Xinhua reported.
Xinhua News Agency President Fu Hua said, “We should lead the way in ensuring that all media professionals have a fair chance to benefit from AI.”
Xinhua said participants outlined roughly two years of work to develop standards for media AI applications, with media outlets validating them. The effort also includes a global database of AI applications. The effort is part of a roughly two-year push to develop standards for AI applications in media.
