ZapChain, a bitcoin-based social network, has announced the launch of a new in-house tipping mechanism enabling micropayments. The launch suggests that the company is extending its efforts to experiment with content monetization, subsequent to Coinbase's decision to stop its tipping service last month.
ZapChain CEO Matt Schlicht said that decision to facilitate micropayments was driven by the lack of available options for consumers to have introductory experience with bitcoin. Company investor and Boost VC CEO Adam Draper, however, spoke about ZapChain's vision as the reason behind the move.
"Microtransactions might be a new way for web content creators to make money. It could be a game changer", Draper said.
Users will now see a green 'Tip' button next to both questions and comments which will enable them to send bits, or units of bitcoins, to other users.
