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Cristina Mateo Rebollo

Executive Director, IE School of Architecture and Design, IE University
Cristina Mateo is Executive Director at IE School of Architecture and Design. She is a specialist in urban ethnography, branding, communication, and E-Transformation & New Business Models.

Prior to joining IE, she was Head of Strategic Planning at Fundación Siglo, The Department of Culture and Tourism for Castile and Leon between 2011-2015. She was in charge of implementing the e- tourism strategy for the region, as well as an events´ and a partner building strategy & Revenue generation plan. She also contributed to the development of an ecosystem of online and offline services for the región.

She worked at Madrid City Council, for the International Strategy and Action Bureau, Madrid Global. Her work involved managing the city brand through a strategy of participation in large events such as the Olympics and World Expos. Prior to her position with the City of Madrid, she worked between 2002 and 2007 as marketing manager for Spain and Portugal at VisitBritain (Britain´s Tourism Board), leading the E-commerce strategy for income generation for VisitBritain.

In Madrid and London she worked for AT Kearmey, marchFirst and Razorfish managing the customer experience for transactional, information and service oriented portals, between the years 2000 and 2002.

Cristina Mateo trained as a journalist and holds a Ph.D. in Sociology, from Goldsmiths College, University of London and an Executive MBA specialised in E-business, from IE Business School. She lived in London for 12 years, where she gave university lectures on the topics of the media in Spain and Spanish contemporary culture. She has written extensively on culture consumption and the role of ethnic identity in a global city.

Are the tech giants taking over as your city leaders?

Dec 08, 2018 17:32 pm UTC| Insights & Views Technology

Global tech players such as Amazon, Google, Apple, Facebook, Amazon the so-called Big 4, or GAFA Airbnb and Tesla are redefining work, mobility, leisure and the everyday of how we live. Our cities are increasingly being...

Economy

US Launches New Trade Investigation Into Vietnam Over Intellectual Property Concerns

The United States has initiated a new trade investigation into Vietnams handling of intellectual property (IP) rights, a move that could eventually lead to additional tariffs on Vietnamese imports. The investigation,...

US Dollar Slips as Markets Weigh Potential US-Iran Peace Deal and Oil Price Outlook

The U.S. dollar weakened slightly on Friday as investor confidence improved following comments from President Donald Trump regarding a possible peace agreement between the United States and Iran. The prospect of easing...

Asian Currencies Steady as U.S.-Iran Ceasefire Extension Hopes Weigh on Dollar

Asian currencies traded in a narrow range on Friday while the U.S. dollar remained largely unchanged, as investors assessed reports suggesting the United States and Iran are close to extending their ceasefire agreement....

Asian Stocks Rally as AI Boom and Iran Ceasefire Progress Lift Market Sentiment

Asian stock markets posted strong gains on Friday, supported by a global technology rally and growing optimism surrounding a potential extension of the ceasefire between the United States and Iran. Investor confidence...

Tokyo Inflation Cools in May, Supporting BOJ’s Cautious Rate Hike Path

Tokyo consumer inflation slowed in May, reinforcing expectations that the Bank of Japan (BOJ) will continue taking a measured approach to monetary policy tightening as inflationary pressures remain moderate. According to...

Politics

US Southern Command Chief Holds Rare Military Meeting With Cuban Officials at Guantanamo Bay

A rare high-level military meeting between the United States and Cuba took place at the perimeter of the U.S. Naval Station at Guantanamo Bay, marking a significant development in U.S.-Cuba relations amid growing...

Trump Nears Decision on Iran Ceasefire Extension as Key Disputes Remain

U.S. President Donald Trump said Friday that he is close to making a final decision on a proposed agreement to extend the current ceasefire with Iran, although major disagreements between Washington and Tehran continue to...

Trump Signs Executive Order to Expand Access to Federal Lands in the U.S.

U.S. President Donald Trump signed an executive order on Friday aimed at removing restrictions that limit access to federal lands across the United States, according to a statement from the White House. The move is part of...

Netanyahu Gaza Expansion Plan Sparks Hamas Condemnation and International Concern

Israeli Prime Minister Benjamin Netanyahus announcement that Israel plans to expand its area of control in Gaza has drawn strong criticism from Hamas, European governments, and residents of the Palestinian territory. The...

Russia Prepares New Large-Scale Attack on Ukraine, Zelenskiy Warns

Ukrainian President Volodymyr Zelenskiy has warned that Russia is preparing a major new attack on Ukraine, citing intelligence reports that indicate plans for a large-scale military strike. The announcement comes as...

Science

Blue Origin New Glenn Rocket Explodes During Launch Pad Test, Delaying Space Ambitions

Blue Origin suffered a major setback after its uncrewed New Glenn rocket exploded during a launch pad test in Florida on Thursday, raising new challenges for Jeff Bezos space company as it competes with Elon Musks SpaceX...

SpaceX Delays Starship V3 Launch Ahead of Potential Record IPO

SpaceX on Thursday postponed the highly anticipated launch of its 12th Starship rocket test from Texas after technical issues interrupted the final countdown. The company now plans to attempt the Starship V3 launch again...

Trump Administration Releases New UFO Files and Apollo Mission Records

The U.S. Defense Department has released dozens of previously classified UFO-related files following an order from President Donald Trump, sparking renewed debate over unidentified anomalous phenomena (UAP) and government...

China vs. NASA: The New Moon Race and What's at Stake by 2030

The space race is back and this time, its a direct competition between the United States and China for dominance on the lunar surface. NASAs Artemis II mission recently made history when four astronauts flew farther into...

NASA Artemis II: First Crewed Moon Mission Since Apollo Takes Four Astronauts on 10-Day Lunar Journey

NASAs Artemis II mission launched Wednesday, marking humanitys return to crewed lunar exploration for the first time since the Apollo era. Carrying four astronauts aboard the Orion spacecraft, this historic 10-day mission...

Technology

Kentucky School District Secures $27 Million in Social Media Addiction Lawsuit Settlements

A Kentucky school district has secured nearly $27 million in settlements from major social media companies over allegations that their platforms contributed to a growing student mental health crisis. The financial details,...

MongoDB Q1 FY2027 Earnings Beat Expectations, Raises Full-Year Outlook

MongoDB (NASDAQ: MDB) delivered stronger-than-expected first-quarter fiscal 2027 results, fueled by growing demand for its database platform among enterprises and organizations developing artificial intelligence...

SpaceX IPO Could Become Largest in History with $1.8 Trillion Valuation Target

Elon Musks SpaceX is reportedly moving forward with plans for a historic initial public offering (IPO), targeting a valuation of at least $1.8 trillion. According to a Bloomberg News report citing sources familiar with the...

Autodesk Beats Q1 Estimates, Acquires MaintainX for $3.6 Billion

Autodesk (NASDAQ: ADSK) reported stronger-than-expected financial results for its fiscal first quarter and announced a major $3.6 billion acquisition of MaintainX, a move that strengthens its position in AI-powered...

US Quantum Stocks Surge After $2 Billion Government Investment

The U.S. Department of Commerce has sparked major excitement across the technology and financial sectors after announcing plans to invest $2 billion into quantum computing and advanced hardware companies through the CHIPS...