An EconoTimes perspective

Graeme McLean

Lecturer in Marketing, University of Strathclyde

Lecturer in Marketing, University of Strathclyde Graeme is an expert in the area of digital marketing. In particular Graeme actively explores how new technology influences customer behaviour and service provision. He has published on a range related topics in the Journal of Business Research, Computers in Human Behavior, Technological Forecasting and Social Change and Marketing Intelligence and Planning. He has presented his research on the online customer experience, live chat, mobile shopping and mobile applications in the UK, USA, China, Spain, Portugal and Denmark. Graeme is the Director of the MSc in Digital Marketing Management (DMM) at The University of Strathclyde. He is also the author of the online textbook 'Digital Marketing Fundamentals', courseware produced by Digi Marketing Edu. Graeme is currently working on the application of Augmented Reality to consumer markets.