An EconoTimes perspective

Rishad Habib

PhD student, Sauder School of Business, University of British Columbia

PhD student, Sauder School of Business, University of British Columbia Rishad is completing a PhD in Marketing and Behavioural Science at the Sauder School of Business, University of British Columbia, Canada. She has a MSc in Marketing and Consumer Studies from the University of Guelph. She is interested in consumer morality, prosocial behaviour and social norms.