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Paurav Shukla

Professor of Marketing, University of Essex

Professor Shukla is Professor of Marketing at Essex Business School, and has previously worked with academic institutions including Glasgow Caledonian University (UK), University of Brighton (UK), Liverpool Hope University (UK), Gujarat Law Society (India) and corporate organizations including 7th Sense Consulting (UK & India), Scanpoint Graphics (India), Claris Lifesciences (India) among others.

Professor Shukla is also a visiting professor at Aalto School of Economics (previously Helsinki School of Economics, Finland), Misr International University (Egypt) and teaches and trains regularly in other countries within US, EU, Asia and Middle East. Professor Shukla has directly taught students representing more than 60 nationalities and has been one of the pioneers in e-teaching methods.

His website, www.pauravshukla.com, provides free resources in the field of marketing. He is involved with academic institutions and corporate organizations including not for profit organizations in the capacity of trainer, consultant, advisor and board of directors.

Professor Shukla’s main research interests are in the areas of comparative consumption experiences, cross-cultural consumer behaviour and marketing issues in emerging markets with a special focus on luxury branding and marketing. He has published on these topics in wide range of outlets, including the Journal of Business Research, International Marketing Review, Journal of World Business, Information & Management, Psychology & Marketing, Journal of Consumer Behaviour, Journal of Business & Industrial Marketing, Advances in Consumer Research, Journal of Entrepreneurship, Asian Journal of Business Research, Services Marketing Quarterly, Tourism Review, Marketing Intelligence and Planning, Journal of Consumer Marketing, Journal of Product & Brand Management, among others.

Big advertisers are boycotting Facebook but it's not enough to #StopHateforProfit – here's why

Aug 01, 2020 15:00 pm UTC| Technology

Facebook has faced a lot of criticism over the years for failing to moderate hate speech. Its policies have come under increasing scrutiny in recent weeks thanks to the Stop Hate for Profit campaign. Started by civil...

Why Elon Musk should take Tesla private

Aug 13, 2018 14:21 pm UTC| Insights & Views Business

Elon Musk has announced that he is thinking of taking Tesla private, eight years after the automakers initial public offering. The news immediately created a buzz in financial markets and Teslas share price...

How lab-made diamonds are stealing market share from natural ones

Nov 21, 2016 17:33 pm UTC| Insights & Views Business

Lab-made, synthetic diamonds are becoming increasingly similar in quality, cut, and clarity to natural ones. Technological advances has resulted in their growing use and acceptance in industry but cracking the luxury...

Economy

EUR/USD Eyes 1.17 as Fed Decision Could Weigh on Dollar

EUR/USD could climb back toward its summer highs near 1.17 if next weeks Federal Reserve decision sparks a sell the news reaction in the U.S. dollar, according to Citi strategists. However, geopolitical tensions and...

Central Banks Could Buy 20,000 Tonnes of Gold: BofA

Central banks may have significant capacity to continue buying gold even after several years of record demand, according to Bank of America (BofA). The bank estimates that institutions currently underweight in gold could...

UK Businesses Urge Government to Cut Electricity Levies

British businesses are pressing the government to remove levies from electricity bills as high energy costs put increasing pressure on energy-intensive sectors such as steel, chemicals and manufacturing, Bloomberg reported...

UK Economy Grows 0.4% in July, Beating Forecasts

Britains economy expanded by a stronger-than-expected 0.4% in July, maintaining solid momentum from the first half of 2026 despite economic pressures linked to the U.S.-Iran war, according to data released Friday by the...

US Treasury Yields Near 5% as Oil Fuels Inflation Fears

Global bond markets came under heavy selling pressure on Friday, pushing the U.S. 10-year Treasury yield close to the critical 5% threshold as soaring oil prices and expectations for higher interest rates intensified...

Politics

Iran-Oman Talks Lay Groundwork for Hormuz Reopening

An understanding between Iran and Oman could pave the way for reopening the Strait of Hormuz, although any immediate resumption of shipping remains unlikely, an Iranian source told Tasnim news agency. The source said the...

Chinese Satellite Images Linked to Iran Strike on US Base

U.S. officials have connected high-resolution satellite imagery supplied to Iran by Chinese entities to a July missile attack on an American military base in Jordan that killed three U.S. troops, according to a Wall Street...

Trump Calls for Five-Year George Washington Smithsonian Exhibit

President Donald Trump called on the Smithsonian Institution to create a five-year exhibition honoring George Washington, while renewing criticism of the museum organizations approach to U.S. history. In a Truth Social...

Saudi Arabia Shuts East-West Oil Pipeline After Drone Attack

Saudi Arabia has temporarily shut its strategic East-West oil pipeline following a drone attack, adding fresh pressure to global energy supplies as the U.S.-Iran war disrupts major Middle East shipping routes. The...

Trump Open to Chinese Automakers Building Cars in US

President Donald Trump said Friday that he would be open to Chinese automakers establishing manufacturing plants in the United States, despite strong opposition from U.S. lawmakers and major auto companies. Speaking on Fox...

Science

Blue Origin New Glenn Explosion Could Delay Launch Operations Until 2028

Blue Origin is facing a significant setback after a dramatic explosion involving its New Glenn rocket severely damaged a launch pad at Cape Canaveral, Florida. According to NASA Administrator Jared Isaacman, repairs to the...

Blue Origin New Glenn Rocket Explodes During Launch Pad Test, Delaying Space Ambitions

Blue Origin suffered a major setback after its uncrewed New Glenn rocket exploded during a launch pad test in Florida on Thursday, raising new challenges for Jeff Bezos space company as it competes with Elon Musks SpaceX...

SpaceX Delays Starship V3 Launch Ahead of Potential Record IPO

SpaceX on Thursday postponed the highly anticipated launch of its 12th Starship rocket test from Texas after technical issues interrupted the final countdown. The company now plans to attempt the Starship V3 launch again...

Trump Administration Releases New UFO Files and Apollo Mission Records

The U.S. Defense Department has released dozens of previously classified UFO-related files following an order from President Donald Trump, sparking renewed debate over unidentified anomalous phenomena (UAP) and government...

China vs. NASA: The New Moon Race and What's at Stake by 2030

The space race is back and this time, its a direct competition between the United States and China for dominance on the lunar surface. NASAs Artemis II mission recently made history when four astronauts flew farther into...

Technology

Meta’s AI Shopping Push Grows as Agentic Commerce Remains Below 1%

Agentic commerce still accounts for less than 1% of overall e-commerce activity, despite a wave of new AI shopping agents from Meta, Anthropic and other technology companies. Meta this week launched Muse, a personal AI...

OpenAI Rules Out 2026 IPO as Altman Prioritizes AI Safety

OpenAI will not pursue an initial public offering in 2026 as the artificial intelligence company focuses on mounting safety and alignment challenges, CEO Sam Altman said in an interview with Fortune published Saturday....

OpenAI Agents Linked to RubyGems Cyberattack

OpenAIs AI agents were involved in a previously undisclosed cyber incident that disrupted RubyGems, a widely used software package distribution service, in May, according to a Wall Street Journal report. OpenAI confirmed...

Nvidia Eyes $10 Billion Investment in Anthropic IPO

Nvidia is reportedly in discussions to become an anchor investor in Anthropics planned initial public offering, with the AI chip giant potentially committing up to $10 billion to what could become the largest IPO in...

Optus Apologises After Network Outage Disrupts Emergency Calls

Optus has apologised to customers after a network outage disrupted voice services across several Australian states and affected some emergency calls, raising fresh concerns about the reliability of the countrys...