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Ali Ziaee Bigdeli

Ali Ziaee Bigdeli

Senior Research Fellow, Aston University

Ali is a Senior Research Fellow at the Advanced Services Group, the centre of excellence in research and practice on servitization and advanced services within Aston Business School, Aston University. His interests lie in the organisational change and business model innovation brought about when organisations move towards providing capabilities rather than just selling products on a transactional basis.

In the past two years, he has been extensively engaged with both multinational and small/medium sized manufacturing firms in order to understand servitization in practice, and help the acceleration of the adoption and implementation of advanced services. As part of his industry engagement activities, he has been the key member in founding a partnership of multinational manufacturing organisations, including Goodyear, BAE Systems, Daimler-Benz, DHL, Crown, Yanmar, and Ishida, and developed and facilitated more than 20 hands-on seminars for their senior executives to explore and accelerate the adoption of servitization.

Will services be the saviour of manufacturing?

Dec 16, 2016 15:16 pm UTC| Insights & Views Business Economy

The traditional mission for manufacturers was clear-cut: take a combination of people, processes and equipment, and then transform materials into products for sale. Over the past few decades, however, this simple concept...

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